Advice You - Internet and Businesses Online

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you felt when you realized that file was gone for good?

OK, now imagine losing your entire e-zine subscriber list. Did that pang just get a bit more intense? (Ouch!)

Several Internet marketin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g gurus were recently asked the question, "If your office was burning down and you could save one thing, what would it be?"

The unanimous answer among all of them was, "my list"!

Your list

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is your goldmine. It's your pool of warm prospects and clients with whom you've taken months to build a level of credibility and trust. They're your ticket to a steady stream of income.

It can take ye

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ars to build a large collection of opt-in subscribers. But they can disappear in a flash if they're not protected.

So, are YOU backing up your list on a regular basis? (Be honest!) If not, let's ge

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you started today.

If Your List Resides on Your Computer...

If you send out your e-zine or e-mail promotions from your own computer, you MUST make backing-up your list a daily habit.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

And by "backing-up," I mean saving your list to a disk or location other than your hard drive. For example, you can save your list to:

a Zip disk (you'll need a Zip drive)

a CD (you'll

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

need a CD burner)

a floppy disk (these don't hold much data though)

an external hard drive (these are less expensive now than they used to be)

a secure, Web-based file storage se

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rvice.

I currently use option 5 for my computer files. The service I use is called I-Backup, and there are many others out there, starting at as little as $3 per month. I prefer this option bec

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ause I have so many large files on my computer that I'd have to backup my files to several separate disks or CDs. And because this method is so EASY, I'm more likely to follow through and back-up my files on a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

regular basis!

I also like I-Backup for traveling, as I can upload files that I'll need to access on the road. This way I don't have to bring a disk with me.

If you use a type of list management s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

oftware that resides on your computer or your own Web server, such as Broadc@st or MailLoop, it can probably schedule automatic backups for you. See the program's help files or contact their support center

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

for assistance.

If You Use an Online List Service...

Even if you host your list online with a listserve (such as Topica) or an autoresponder service (such as AWeber) that should make

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

their own secure backups, you should still make your own backup copy on a regular basis! Just download or "export" a copy of your list each week for safekeeping. It should be pretty easy to do. This pr

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ocedure varies depending on what program you use, so see its help files or contact their support center for assistance.

Consider Purchasing a Battery Backup System

Southern California

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

is known for its frequent power outages, and they were wreaking havoc on my computer. So I purchased a battery backup unit. (I chose APC's 650 model.) It's about the size of a breadbox and keeps my computer go

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing for another hour or so in the event of a power outage. This gives me ample time to back up any files I'm working on and shut down my computer properly. It also functions as a surge-protector to keep

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

my computer safe from electric surges. You can buy units like these at any large office supply store, and they range in price from $100 to $500.

Don't Put It Off Any Longer!

I know t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hat backing-up your files seems like another irritating addition to your busy schedule. But remember that you've worked hard to build your list ... and your business. So take just a few minutes each week to pr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

otect that investment.

TIP: Pick a certain day each week to back up your list. For example, my electronic calendar automatically reminds me to do this every Friday.

(c) 2003 Alexandria K. Brow

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most of us would like to become, or to think of ourselves as, strong leaders. There is something appealing about the idea of creating and pursuing a vision and influencing others to support the necessary transitions.

We all know that not all communication is verbal; for instance the other day I was driving down the freeway and there was a guy in a BMW talking on his car phone while honking his horn with his elbow. His other hand was sticking straight out the sunroof and on that hand was a single middle figure sending me his desired communication.

There are some myths in affiliate marketing, which attract a lot of people to it believing they are true. First is they think managing an online business is easy and second, they think that one can make a fortune through online marketing in an instant.

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Advice You - Are You Backing Up Your BIGGEST Asset?

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