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Newsletters are widely recognized as the most effective way to keep in touch with a large group of people on a regular basis. Although newsletters are used

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

by a range of people for a variety of purposes, planning is essential if the newsletter is to be successful.

This overview is to get you started with produ

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing your own newsletter. Whether you’re producing the newsletter as a business to disseminate information or using it as a tool to increase an existing clie

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nt base or simply as a way of communicating with family and friends here are some guidelines to get you started.

Thorough planning enables you to develop a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

creative and informative newsletter. After progressing through the following issues you will have developed a clear Newsletter Plan of your newsletter prod

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

uction. This plan will provide the structure and framework to keep you on track as you publish your first issues.

1. Identify the purpose of your newslette

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

. Is your newsletter primarily for marketing purposes? Is it to disseminate information? Are there to be educational purposes? Perhaps your newsletter is si

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mply to entertain. 2. Identify your target audience. Who will receive your newsletter? What age group will you target? Are you familiar with their lifestyl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

? What they read? Their interests? Their shopping methods? Such insights will enable you to prepare a market profile and to narrow your target market. This

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

will provide a framework by which to gauge the relevance of news items in your newsletter.

3. Determine your budget. Do you intend to print your newsletter

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and distribute it through the regular postal system? Will your newsletter be primarily electronically based and promoted on the Internet through a subscribe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r list? Budget limitations greatly impact your choice of publication distribution.

4. Capturing readers’ attention. What kind of flavour will your newslett

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r take? Will it be an informal presentation or conservative and structured? The image is pivotal in determining whether the content will be received by its

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

readers. First impressions are important. A creatively presented newsletter is more likely to grab readers’ attention.

5. Select relevant content. Are you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

esponsible for sourcing and writing the content for your newsletter? It is a time consuming process coming up with original material every issue!

6. Mainta

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

in consistency of content. What are the regular features that you’ll be including in your newsletter?

7. Determine the time frame of distribution. How regu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

arly will your newsletter be distributed? If your newsletter is printed, how long will the production stage be? Subscribers need to know whether issues will

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

be delivered, for example, monthly, bi-monthly or six monthly, in order to plan their own operations. The frequency of delivery is very important, especial

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y if your newsletter is primarily electronically based. Subscribers of e-mail newsletters can easily forget which newsletters they have signed up for if the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

re are lengthy delays between issues.

These are some of the issues you will need to consider in planning the publishing and distribution of your newsletter

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Why is it that business people often spend so much money on image only to lose all that wonderful first impression on the fact their car looks terrible? Boy it sure seems like a lot of wasted effort to spend tens of thousands of dollars on a professional website, colorful brochures, hairstyles, attire and a gold Rolex only to ruin it all by driving up in a dirty car.

Build your own website and receive free traffic by creating a keyword focused multi-page web that is both user friendly and informative. There are now ways to achieve this even if you are new to this profession. You can give those web savvy Geeks a run for their money, although many are now using this concept!

Where to gather important information to start selling on Ebay and become a PowerSeller.

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