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Outlook 2007 Email Issues

For those of you creating and sending email newslett

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ers there are some changes to the way Outlook 2007 will display your newsletters. Most Outlook u

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ers are probably still using a previous version but that will be changing soon. Here are some of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the changes to Outlook 2007.

Limited or no support for background images and backgroun

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

colors. These will be stripped out or won't display consistently, so if you're used to using ei

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ther, you'll want to adjust.

No support for forms. This could be an embedded survey wh

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ch will now have to be a link to a form on a website.

Background colors in nested tabl

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es won't display, only the highest level table background color will be applied.

No su

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

port for animated gif files.

No support for floats. This is used for positioning eleme

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nts.

Previous to Outlook 2007, there were 2 different rendering engines for Outlook;

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nternet Explorer (IE) was for reading the email content and Word for composing messages. So Micr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

osoft decided to be consistent and use Word for both reading and composing. This meant a loss of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

support for styling that was there for IE and causes adjustments to be made to try and keep the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

look of email newsletters consistent across various email programs. If you're using images you'l

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

still want to make sure you use captions in case the images aren't displayed. This was the case

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

in Outlook 2003. For newsletters that are very heavy with images, it doesn't leave any message

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ontent given images aren't displayed properly. Cascading style sheets (CSS) support for Outlook

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

2007 email newsletters have taken a step backward. For detail about Outlook and Word 2007 HTML a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d CSS rendering visit Microsoft.com.

Remember to test your email newsletters in as many email a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

pplications as possible to insure that your message is displayed consistently by your recipients

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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