Advice You - Internet and Businesses Online

You've worked hard to build a list.

And you'd like to make more money from it.

Am I right so far?

Great! Just wanted to make certain that I'm not losing my touch. :-)

Your opt-in em

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ail list can be the single biggest money-maker you possess, if you just follow three simple keys...

Key 01 -> Provide Genuine Value To Your List Members.

Seems like a no-brainer, right

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Unfortunately, the overwhelming majority of list owners miss out from the beginning.

They're left at the starting gate while the rest of the pack moves ahead.

If you don't provide "g

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nuine value" to your list members you simply won't make money from your list.

Folks will either unsubscribe, or they'll stop reading your mailings.

Either way, you lose.

There are a g

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

zillion (yes, I counted) lists available, so if you don't give them the goods, ...they'll simply move on to someone who will.

So, first things first, you gotta provide genuine value to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

our list members.

That consists of two things:

- Original content. While it's certainly acceptable to reprint other people's content in your publication, you absolutely MUST have your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

wn voice as well.

People join YOUR list. They want to hear from YOU.

I consider it *critical* that you publish your own original articles, tips, ideas ... I.E. "information" in each p

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

blication you send out to your list.

After all, if they can get it elsewhere, why join your list at all?

- Useful content. The second part of providing genuine value to your subscribe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s is to offer "useful" content.

When it comes to information, "Value" = "Usefulness."

How valuable content is to a person is directly related to how useful they find that information.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Your content needs to be APPLICABLE. Give your subscribers information they can use and they'll give you their attention, and ultimately their business.

Key 02 -> Send Promotional Mail

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ngs Regularly.

One of the most shocking discoveries that I ever made in my work with email marketing is this:

**If you don't send promotional mailings regularly, your response rates wi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

l go down dramatically.**

Trust me. I've tested it. So have a lot of other people.

Now, don't get me wrong, I'm not talking about sending out solo mailings five times a day.

That's

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

shortcut to failure there.

But, at the same time, sending out promotional mailings at a very infrequent, sporadic pace is a shortcut to failure as well.

Either way, you ain't gettin'

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

aid.

They key is balance.

As a very "general" rule of thumb, one promotional mailing (I.E. "solo mailing") per week seems to produce the best results.

Test for yourself. Your list ma

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

be different.

Regardless of the frequency you decide upon,it absolutely needs to be REGULAR.

Consistency in regularity.

Key 03 -> Verify Your Subscribers Are Receiving Your Mailings.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Without question, this is the most often overlooked key to email profits of them all.

There is no substitute for this one. If your list members aren't receiving your email messages...

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

stick a fork in yourself, because "you're done."

You can have great content and send out those solo mailings like clockwork, but if no one on the other end of the line is getting them,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t's a waste of your time.

Research shows that as few as 10% of the total subscribers on any given list may actually be receiving the messages.

If you're getting poor results from your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ffers, then the first place I'd look is to make certain your subscribers are actually receiving and reading your email messages.

Bottom line: If you really want to make money from your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

optin email list, all it takes is...

Consistency in QUALITY.
Consistency in REGULARITY.
Consistency in DELIVERY.

Those three keys add up to one thing: Greater profits for YOU

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - 3 Keys to Greater Profits From Any Opt-In Email List

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