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Buying ezine ads is relatively cheap and it allows you to get visitors to your site almost instantaneously. To be successful, you have to advertise in quality ezines with an audience that is a c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lose match to your own target market.

What are the big advantages of ezine advertising?

* Low cost: Buying ezine ads is much cheaper than for example banner advertising and the yield is

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

much higher.

* Targeted Visitors: Advertise in ezines with an audience that is interested in the theme of your site and you will get a fairly good conversion rate -- more of these visitors wil

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l buy from you, click on your affiliate links...

* Negotiable: Most ezine publisher will allow you to negotiate price and ad placement, especially when you are buying ezine ads on a regular bas

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

is.

* Life-Span: Old ezines are archived and remain accessible -- you keep on generating traffic from ezine ads you bought weeks or even months ago.

Great sources that will help you to find

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the right ezines:

* The Ezine Directory

* Ezine Search

* New-List

* Use the Search Engines - For example, search for: +newsletter +yourProduct

If you want to get good results with e-zi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ne advertising, you have to do it properly. Don’t just jump in without really knowing what you are doing. Plan your campaign and do the necessary legwork.

Tips for buying ezine ads:

* G

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t your ads in front of a highly targeted audience -- that’s probably the most important point. Do your research and subscribe to ezines that seem to match your target market. Make sure that the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

content is of interest to your audience.

* Advertise only in high quality ezines: Verify if the ezine is providing valuable content. Check the ad / content ratio. Some ezines are stuffed with

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

80% of ads and a tiny little bit of content. Don’t waste your money on them.

* Who else is advertising? Are they selling similar products or services as you? If yes, then you probably found a "

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

winning" e-zine.

* Where do they put the ads? The best place is just before the "feature article"

* Do they offer classified- or sponsored ads? Sponsored ads are a bit more expensive, but they

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

are also more effective and well worth a few extra bucks.

* Check the price tag. Your investment has to make sense from a financial point of view. Start with cheaper ads. They probably won’t g

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ive you lots of traffic, but they are absolutely ok to get started and for testing.

Ok, you found some great ezines for your advertising campaign? Great, now it's time to write your ads and to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

start contacting ezine publishers.

Some tips on writing great ezine ads:

You only have a few seconds to convince the reader. So your ad has to stand out of the rest -- be original and d

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

fferent.

Pay attention to the following points:

* Write an attractive headline. Hit the reader with your biggest gun - your most compelling benefit. But don't cross the border. If you hype too

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

much, you will loose your believability.

* The reader has to act immediately on your ad -- i.e. clicking on the link to your website. In order to make the reader click, create some kind of urg

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ency -- mention that your offer is valid only for the next 3 days, offer a free eBook for the first 100 subscribers...

* The layout has to be appealing and simple to read.

* For easy reading,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the text lines should not be longer than 65 characters.

Measure the response of your ads. Make slight changes (only one change at a time -- e.g. modify the headline) to your ad and repeat your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

campaign. Did you get more visitors or less? Did your conversion rate go up or down?

Internet marketing is all about testing, changing, tweaking, testing, changing... -- always try different th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ings and measure the response.

Buying ezine ads is a cheap way to generate targeted traffic. Carefully choose the "right" ezines -- this will make all the difference between success and failure

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Networking is a popular buzzword these days. Every blogger seems to be talking about Networking, Buzz Marketing and Word of Mouth Marketing. However, not many of them seem to be presenting specific strategies for making the most of local networking groups. This is why I decided to write this article.

The internet has created a global marketplace, not only for goods and services but also for thoughts and opinions. Businesses, both large and small, are becoming increasingly concerned by the proliferation of comments which can influence people’s buying decisions. Recent research suggests that PR agencies are aware that they need to engage this online chatter, but are unsure of how to go about it.

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