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Advice You - 7 Ways to Get Ezine Subscribers
An ezine is pointless (except, I suppose, for self-reflection) if you don't have subscribers. There are hundreds of ways to add to your subscribers list. Here I explain the top seven ways to
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
increase your list.
1. Place the ezine sign-up form on your web site
Don't make people hunt for your ezine sign-up form. Make it as obvious as possible—most marketing exper
1. Place the ezine sign-up form on your web site
Don't make people hunt for your ezine sign-up form. Make it as obvious as possible—most marketing exper
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
s say the top right-hand corner of the page gets the best results. And make it easy to sign-up. All you need is a first name and email address. If you ask for more, you may lose potential sub
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
scribers.
Be sure to put your sign-up form on every page of your web site. Consider: you have no guarantee that your web site visitors will remember you or come back to your site. One of you
Be sure to put your sign-up form on every page of your web site. Consider: you have no guarantee that your web site visitors will remember you or come back to your site. One of you
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
web site's primary objectives should be to gather ezine subscribers. Once people have subscribed, you have them till they unsubscribe. That's huge marketing potential. And they don't have to
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
search around to find you again.
2. Include your ezine in your email signature line
You never know where your email messages will end up. They could be forwarded numerou
2. Include your ezine in your email signature line
You never know where your email messages will end up. They could be forwarded numerou
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
times to many people. So add an attention-grabbing description of your ezine in your email signature line with a link or instructions for people to sign up. Include it on *every* email you s
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
end. As an example, Yara's ezine signature line currently reads: "Would you like to use the power of writing to attract more clients? Get FREE weekly tips: www.redpepperwriting.com/ezine.htm.
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
3. Ask people to forward your ezine to others
Your subscribers signed up because they find your ezine valuable. Ask them to make a gift to their colleagues by forwarding y
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
our ezine to their colleagues. You can even make it formal and give away a special report or other bonus when people refer your ezine to others.
4. Submit your articles to public for
4. Submit your articles to public for
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ms
There are hundreds of article distribution sites online that you can submit your ezine articles to for extra exposure. Some ezine publishers use these articles in their own ezine
There are hundreds of article distribution sites online that you can submit your ezine articles to for extra exposure. Some ezine publishers use these articles in their own ezine
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
s, which means you get even greater exposure. And submitting your articles positions you as an expert, thereby reinforcing your professional reputation.
You can also submit articles to print
You can also submit articles to print
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
journals and magazines. The key is to find out what your subscribers read and then submit to those publications. Just make sure you check out each publication's copyright laws first; you don'
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
t want to give up any of your publishing rights.
Submitting articles can take a lot of time and effort. I strongly recommend you hire a VA or use an automated software tool for making articl
Submitting articles can take a lot of time and effort. I strongly recommend you hire a VA or use an automated software tool for making articl
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
submissions fast and easy.
5. Submit your ezine to ezine announcement lists
You can find numerous ezine announcement lists on the Internet, some of which allow you to subm
5. Submit your ezine to ezine announcement lists
You can find numerous ezine announcement lists on the Internet, some of which allow you to subm
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
it your ezine as often as once each week. Again, this process can take some time and effort. The ArticleAnnounce software can submit your ezines, too.
6. Mention your ezine on your b
6. Mention your ezine on your b
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
siness card
Don't let the back of your business card go to waste. Include a brief description of your ezine and a short link people can use to get more information and sign up.
Don't let the back of your business card go to waste. Include a brief description of your ezine and a short link people can use to get more information and sign up.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rong>7. Trade ezine recommendations
Know someone who targets the same audience you do? Ask if they'll do an ezine recommendation exchange (as long as they're not a direct competitor
Know someone who targets the same audience you do? Ask if they'll do an ezine recommendation exchange (as long as they're not a direct competitor
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
. You can make the recommendation in the ezine itself, or even better, you can include the sign-up form for each other's ezines on the thank you page that people see after they sign up for yo
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ur ezine.
Getting ezine subscribers doesn't have to be difficult. By making a few small changes or additions to what you're already doing, you can increase your subscriber list exponentially
Getting ezine subscribers doesn't have to be difficult. By making a few small changes or additions to what you're already doing, you can increase your subscriber list exponentially
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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