Advice You - Internet and Businesses Online

This is a much debated topic. Very few marketers agree completely on this, and in fact, pro

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

bably the frequency should be different for different lists.

One of the keys is consistency

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

. If you are going to mail once per week, mail once per week. If you are going to mail thr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ee times per week, be consistent about it. And if you are going to mail once a day, you mus

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mail everyday.

The reason for this is that different people will respond differently to di

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

fferent frequencies, and will unsubscribe if they do not like the frequency. So if you star

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t out mailing daily, you will get unsubscribes because of it, and then if you change to once

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a week, you will have lost subscribers who would have tolerated once a week mailings. And v

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ice versa, if you mail only once a week, you will have some people who forget who you are, a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nd then if you change to mailing more frequently, they will unsubscribe.

So just recognize

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hat whatever you do, you must be consistent, and you can expect unsubscribes. Do not take t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hem personally.

You should generally mail only as often as you have the time to create usef

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ul content or offers. If you are working this business part time, a few hours a week, you c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

annot mail as much as someone working part time 30 hours per week.

I personally mail everyd

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y, and some subscribers get several emails per day from me, because they are on several list

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s. I have the ability to do this because I work this business fulltime, and have the time t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o create new offers, in addition to writing multiple articles and books like this.

Do I los

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

more to unsubscribes than average? Probably. Do those that stay on my list buy more from

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

me than if I mailed twice a week? I think so.

But the key here is that I have the time to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

do it. Never set up a mailing schedule that is more frequent than you have time to maintain

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you take a close look at this 'working online' business, you will see that it is quite simply a numbers game (this is actually the case with most if not all businesses). At the most basic level, b...

A relatively new method of generating income in the age of the Internet is called affiliate marketing. It is an option for making money that a great many site owners have adopted, with a great deal of success.

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