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Newsletter copywriting is a nut that is not very hard to crack once you get to know the right way to do it. It’s rather like writing (read clicking) for

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Playboy, only the Centerfold needs to be at every fold.

A Newsletter is a medium that organizations use not only for effective advertisement but also co

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tinuous promotion of their ever evolving products. A newsletter, hence, is the synonym of a picture that is worth not a mere thousand words, but a thousa

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d current and future consumers as well. This is where the art of Newsletter Copywriting comes in handy. Just keep in mind a few stitches in time and that

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

will save you a lot of nines.

Stick to your lot: A Newsletter is your voice and yours alone. So make sure that it is only you and your lot that the cust

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

omer hears about.

Do your homework: Before writing newsletter, go that extra mile and gather information about every nook and cranny of your organizatio

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

. In newsletter copywriting, the worst mistake you could ever commit is to get your statistics wrong.

Sing like a canary: Give all plausible information

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

about yourself and your products, albeit in a layman’s format. Remember, in this day and age of information overload, if you feed your customers heavy te

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ms and mechanical jargons, then the trash can is where your newsletter is likely to land up in. To prevent your newsletter from suffering this fate, effe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ctive newsletter copywriting hardly has a substitute.

Words can kill: So, use as less as you can without missing out on important bits of information. I

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

newsletter copywriting, it’s important that you be clear and concise. However, it’s equally important that you sound credible and reliable enough.

Give

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

‘em what they want: Keep the consumers interested and give them a reason to read your newsletter. For this, you would need to take the extra effort to fi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d out what the customer wants and how he/she wants it. If a certain product is more popular amongst the majority of consumers, then make sure that you k

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eep them updated about it. If there is a certain format that most consumers prefer, then make sure that you use it.

Or else, simply employ someone who c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n do wonders in newsletter copywriting!

Serve it on a platter: Once, you’ve established what the customer wants, serve it to him/her with adequate seaso

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ing on a platter. Provide them with incentives in your newsletter. They might come in the form of announcements of different schemes. Draw a lottery and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nnounce the winner in the next issue, may be. The award might be one of the less popular products of your company. If it’s being given for free, no-one’s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

going to say no! For effective newsletter copywriting, in each issue of your newsletter, you’ll have to provide your consumers an incentive to read the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

next one.

Power to say no: Give it to the consumer. An important facet of Newsletter copywriting is to provide the consumers with the option of unsubscr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

bing any time they want. If you want your newsletter to be alive and kicking for a really long time, then make sure that no dangling strings are attached

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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