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One of the greatest challenges with ezine publishing, especially if you ar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e running soloads to your subscribers, is to keep the readership high. Yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r advertisers have to continue to see high returns, or they will not conti

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ue to advertise with you, and you have to mail regularly to keep the incom

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

coming in. So there is always a tightrope to walk there.

Not only do yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

have to continually recruit new subscribers, you have to keep the ones wh

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

are on your list, opening your emails.

So how do you do it?

1) Make su

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

re that your solo ads offer quality. Just because they are paying you to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

un the ad, doesn’t mean you should run just anything. Not only does the p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

yment have to cover your expenses, but it also has to cover the cost of ge

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ting new subscribers to replace the ones that unsubscribed after a lousy e

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ail.

2) Be sure and communicate with your subscribers even when you do n

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t have an ad to run. Find out what they want to learn more about, and the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

provide it. Nurture you list.

3) Send free gifts from time to time. F

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ree gifts are good for reviving a dead list – open rates can double or tri

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

le with the headline ‘a free gift for you’. Use that as an opportunity to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

build relationship.

4) You must continue to recruit new subscribers. T

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ade emailings with other ezine publishers – mail an opt in offer for them

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd have them mail one for you. Ezine subscribers that open a click throug

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

are great people to have on your list – they are proven to open and click

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Ezine Publishing – How to Keep Your Readership High

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