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List Building - How to Create a Strong Bond With Your Subscribers

There are a number of things that you can do to create a strong bon

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d with your subscribers.

I think that one of the most basic is to offer your subscribers an incredible level of respect.

Always tell

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the truth to your subscribers, and always offer exceptional content. If you do not have something worth sending, something you would

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

be glad to receive, just do not send out the email. Wait until you have something worthwhile.

Another thing that I think is incredib

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y important is creating communication with your subscribers. One of the things that I will do is send out a letter with the subject l

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ne, “I need your help” and in the email I ask my subscribers what it is they want to learn about. I will tell them that I am writing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a new book on a specific topic and ask them what they would like to see in it. This creates an incredible amount of loyalty, and I t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ink that when the book comes out, they want to buy it because they thought that they were in some way a part of it – and they were!

O

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ce I have the questions in, not only will I use them to help make my book complete, but I will answer every question I can. If it is

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a narrow question, one that would not have much appeal beyond the person that asked it, I will answer that question personally. If th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

question has a broad appeal, as many of them do, I will use a ‘mailbag’ approach.

I will send out an email with a subject line like

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

his: “Questions from my mailbag…” and then the email will start out something like this: “A few days ago I asked you what you thoug

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ht about (whatever) and I have been inundated with questions. I thought that I would answer the most popular ones in one email and I

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ave combined some of the questions that were most similar in nature.”

Then I will list the question, and then answer it. I will usua

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ly answer at least 3 or 4 in one email.

Now, what this does is create an incredible level of family, or relationship, not just with m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e, but with the other subscribers. When people see that all these people have responded to me, they think that I have a highly respon

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ive list. And maybe 10 out of 1700 is responsive, who knows! But when they see 10 questions, I think they think the list is really i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

teractive, and they feel comforted by the fact that so many people have asked the same questions they have been thinking.

Another thi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng that I use to help solidify that bond with my subscribers is to offer them free gifts. At least 3 times per week, I will generally

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

send out an email with a free ebook in it. Now this ebook does not have to be worth $97, buy it should offer real value to the reader

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Companies use incentive programs for a variety of reason. They want to change customer behavior. They want to attract new customers to their products. These customers later become loyal customers and provide the company with a continual flow of revenue. They want to reward loyal or long time customers. These are the companies’ bread and butter and companies will go out of their way to see that they are kept happy.

A transformation of international competition, from all-out confrontations to ‘maneuver movements’, is witnessed. In order to achieve successful business maneuvers in the market, prompt awareness and understanding of emerging opportunities is required. Business intelligence is therefore required.

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