Advice You - Internet and Businesses Online

E-Newsletters can be an inexpensive and convenient way to keep current clients up-to-date with your business, or easily convert potential customers to new ones.

Format Options

There are several different formats that you can use to send

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

your newsletter.

Text

This format is the good ol’ reliable method. Many individuals prefer to send their publications in this format. Why? Some see it as more personal. Text newsletters will look like a personal email specifically targeted

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to an individual person.

Unfortunately, some of the bonuses of the following two formats are not available (i.e. photos, video & logo insertion).

PDF

Do you send your newsletter via mail and email? PDF may be a viable option for your company.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Design the newsletter in desktop publishing software and then create a PDF version of the file, and send as an attachment. You can include pictures, and links in your PDF for your sited resources.

Remember to create a subject line that will remind i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ndividuals you are sending your newsletter, or you risk your PDF being deleted.

HTML

This format is growing in popularity, when once considered taboo. HTML newsletters can be designed to look as graphically enticing as some websites. When usi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng this format, it makes it very easy to include photos, video streaming, and link potential clients to your website to find out more information about your business, (which increases your website traffic).

Your Content

When developing c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ontent for your current and potential clients, make sure to have fun and maybe learn a little yourself!

Value

There should always be content that is valuable to readers. Many companies pack their newsletters with promotions and self-serving co

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mpany information. However, by making sure your education and offering your readers information that they find interesting you are sure to have them coming back for more.

Spamming

How can your content affect anti-spam software? You would be s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

urprised at what certain words and phrases will set off that magic trigger. Some third party email newsletter and promotion companies have a spam checker built into their programs. If you decide to develop your own newsletter by not using on of these

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

companies, there are other programs available to you.

One of these programs is available from Spam Assassin. This company is an email filter company and has lists of tests on their website that you can access to run checks against your newsletter. Yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

u may not be able to conquer the full battle, but you can definitely wage a war. This information is available at http://www.spamassassin.org/tests.html.

Readership

Directory Listings

Ezine and article directories are one simple

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

way to increase your subscriber lists, and give the opportunity for others to use your articles, with permission. This will increase your readership by peaking interest in your newsletters, and other articles you have produced. It will also redirect

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

more traffic to your website, and may increase your sales, (another added bonus of these directories). If you would like to include an article that is listed in one of these sites in your newsletter you can. This can help speed up your publication pro

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

cess!

Frequency

Remember to keep your communications frequent. Many companies send their newsletters weekly, monthly or bi-monthly. The more frequent, the more the chance to eliminate the possibility of subscribers forgetting that the subscri

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

bed to your publication and sending it to the junk mail file.

Increase Conversion

One very important tip for securing that wavering subscriber on your website…have a privacy policy. Include this policy or a link to where they can find it on yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ur website, in clear view on the subscription page. This will help eliminate any worries the reader may have of giving you personal information.

Most importantly…always adhere to your policy!

Third Party Sources

There are several thing

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s to look for when finding an outside source to host your e-newsletter. Constant Contact is a company that is everywhere these days advertising. A company like this offers it all, offering a trial period of 60 days or 100 subscribers. Once you hit 10

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

0 subscribers, they then charge amounts in increments of how many you have, (i.e. $5 per every 50 subscribers after 100). They manage your lists, opt-outs and “bounces.” You can store photos on these sites, logos, and several documents at one time. R

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eports are also provided on who opens your email, and who clicks on links.

In conclusion, you should consider several things before creating your E-Newsletter. The format, the frequency, and the content are several of the main elements. This may take

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

some time to achieve this. You will also have to get a subscriber list ready for your first issue. You will have so much fun developing your newsletter, and if you would like to publish one, but don’t have the time, remember, “Your Projects…My Time.”

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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