Advice You - Internet and Businesses Online

The primary purpose of an electronic magazine (ezine) is to market a product or service.

OK, there, I’ve said it.

If you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

are an Internet ‘publisher’ you want people to come to your site to see what you have or to fund the process by visiting ad

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

vertisers.

If you are an online ‘business’ you want to develop a comprehensive opt-in ezine that presents compelling infor

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ation that in turn results in sales from an ‘informed’ customer base.

When an ezine publisher pushes too hard or adopts pr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

actices that are less than reputable the result is a reputation of being a spammer.

One of the first questions any online

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

usiness should ask themselves is “Why should I develop a company ezine?”

If the answer is simply because it’s a marketing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tool and you want to give it a whirl you may want to rethink your answer.

Developing an ezine can be labor-intensive corre

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

late with a distinct objective. You need to know what the intent of the ezine will be before you can really get things roll

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng.

If you can develop a meaningful plan for your ezine you will likely find it better received among your opt-in list.

B

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

usiness owners can often wrongly assume that they should develop an ezine for marketing purposes and just send whatever inf

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rmation strikes them at any given moment. If that is your approach you will likely find customers that opt-in will opt-out

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rather quickly.

Because you understand the value of time it is equally important to respect the value of the time your cli

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ent-base may spend with your ezine. The more planning and point to the ezine the better it will be received.

Look at it th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s way, if you have 1,000 motivated customers on a list that has 5,000 and each person spends five minutes reading the mater

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ial you send, the accumulated time your customers spend with your ezine is just over 83 hours or about 3 ? (24 hour) days.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

f you send a weekly ezine you will likely find your customers spending nearly half of the year reading your material. To pu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t that in perspective your children will not be in school as long as it takes motivated customers to collectively read your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

material.

If your customers are going to spend that much time reading your ezine you can do no less than make sure it is

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

orth reading. Develop your own material, but don’t be afraid to use material from other experts. This information can be ob

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tained through your vendors and can also be obtained through the use of free-to-use articles available on multiple websites

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Business cards do not have to be boring. In fact, the more exciting and unique your business card is the more likely it is to be noticed. Since fifteenth century China business cards have been used as a tool for marketing, advertising and promotion.

Every healthcare organization/hospital accepting payment for Medicare and Medicaid patients is required to meet certain Federal standards. This article by Karl Radke summarizes the security requirements of the Centers for Medicare and Medicaid (CMS) and Joint Commission on Accreditation of Healthcare Organizations (JCAHO) by further explaining the procedures and exceptions to each, as well as the conditions of participation for the Department of Health & Human Services and Centers for Medicare & Medicaid Services.

Learn 3 ways to increase your productivity and make more billable hours in the day. Strategies that every Solo Entrepreneur could use!

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