Advice You - Internet and Businesses Online

An internet newsletter is the equivalent of a brochure or an offline informative newsletter - it needs to capture attention, deliver high quality information and con

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tent and convince readers that your company is worth remembering. With Internet newsletters, however, there is an additional issue. Unlike a printed brochure, which

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

veryone sees the same, Internet newsletters are displayed on different browsers and screen resolutions. This may affect the way the newsletter looks or the way the l

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ayout is seen on different computers. Another test you should do with your newsletter concerns the way the message arrives at your target audience. Let's have a look

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

at both test types that you should do before you submit your newsletter to your subscribers.

Technical Tests

There are many browsers that interpret web page

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s slightly differently. Many websites that look great on Netscape are displayed all wrong on Internet Explorer, and viceversa. This calls for your attention as you c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nnot afford to release the newsletter and have it display poorly on certain web browsers. Before sending it out try to proof it in several browsers and on different

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

computers with different resolutions. This may be a hard thing to do if you don't have a larger office with several computers, but you can always ask a few friends t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

check it out and let you know if it looks ok on their screens. However, a basic test you can do even on one computer is to download different browsers and try them

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

with your newsletter. You might also want to change the screen resolution from your current one to lower and higher ones as part of the test. The standard computer o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

erates in SVGA true color, but you should also see other configurations.

Testing the way the message reaches your audience

This is mostly a test that resemb

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

es a focus group or a survey. Send the newsletter to a few people and ask them about it once they have read it. Did your message go through without any obstacles? Di

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d they find the graphic layout attractive? What did they think about the photos you used in your newsletter? How did they respond to the call to action at the end of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the newsletter? Were they tempted to find out more by visiting your website? Once you get answers to these questions you can easily see whether your newsletter is wo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rking properly. The message is essential and there is no point in going through all the trouble to publish the Internet newsletter unless you get the readers to visi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your website and to trust your company.

Putting it all together

All of the things mentioned above sound like a lot of stuff to do for a simple newsletter.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

However, keep in mind that once you get the pattern right and once the first issue of the newsletter starts having success you will never have to repeat 90% of that

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ork. It might still be a good idea to test your Internet newsletter in different browsers if you have made changes to the graphic design or layout. It would also be

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

advisable to have at least one more person read each issue of the newsletter before sending it out, to see if you might have passed some errors.

Testing your newsle

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ter is essential. Both the technical details of the newsletter and the expected response from the readers have to be tested thoroughly in order to ensure its success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Safety is a concern no matter where you travel in the world. Of course, some countries and cities will be safer than others will, but it is always important to be alert and to keep personal safety in mind when you travel.

Product recall, customer care, and stakeholder communication are the factors that spell success for a company. There are a variety of ways that these needs are addressed. Most times, companies utilize above-the-line advertisements that generate widespread mileage but are also very expensive, such as radio, TV and print ad materials.

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