Advice You - Internet and Businesses Online

Internet newsletters are designed to catch the reader's attention and direct them towards your website. One of the biggest dangers of today's online newsletters isn't the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lack of good content - it's the way it's content is presented, often in the most boring and unattractive graphical layout. Graphics and photos will make any boring looki

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng text much more attractive. On the other hand, the more graphics you have the longer it will take for the newsletter to load on the subscriber's computer. Valuable subs

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ribers will be lost if your newsletter takes long to load. Remember that your readers want quick and accurate information, and while it's your task to present that in a v

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

isually attractive way, it's also your responsibility not to keep them waiting excessively.

Using Graphic Elements in Your Newsletter

One common and effective wa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y of presenting an Internet newsletter is by creating a design that resembles your website's visual aspect. In other words, you can use the same kinds of graphics, separa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ors, column borders, buttons or even headers to make your newsletter look and feel like your website. Of course, all these graphical elements take their share of download

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

time, and things get worse when you add large photos to the newsletter. If you want to approach your newsletter layout like this, try to minimize the number of graphical

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

elements borrowed from your website. Reduce the fancy banner to a thin graphic that houses the name of the newsletter and get rid of some of the column borders and page

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eparators. You can also drop the menu graphics and simply choose a similar background color and text links instead of buttons.

Using Photographs in your Online Newsle

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tter

A newsletter that has no photographs is dull and has less chances of impressing your subscribers. But as we have shown before, photos lead to longer download ti

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mes. However, you can always process the photos to make them express the same thing but eat up a lot less space. Here are a few tips on hot to do that:

* Try to make the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

photos smaller - they don't have to stretch on the entire page. In most cases, a 200 by 200 pixel wide photo will have the ability to tell a story without excessive downl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

oad time

* Use a photo editing software to reduce the quality of the graphics. In many cases, the visual aspect of the photo is almost identical between a high resolutio

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n and a lower resolution and smaller image

* If you are using photos taken with your own camera, or scanned from publications, be aware that most are at 300 dpi (dots pe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

inch). Web graphics should be saved to be around 72 dpi - try this with a photo and see the huge difference in size between the two, while the quality stays the same

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

>Using Text Elements to Make your Newsletter More Dynamic

You can also use different text elements to bring some color in your newsletter. You can use larger drop ca

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ps, or assign them a different color, for a nice professional look. Bold or italic text can also be used to bring variation in the newsletter design. While playing with f

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nt size and color is fine, make sure not to use fonts that browsers won't be able to read.

The newsletter graphics and the visual aspect of your publication play a vital

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

part in the success of your promotion campaign. A newsletter with excellent content and a graphic layout to support it will become a very effective traffic building tool

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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