Advice You - Internet and Businesses Online

Learn How to Grow Your Ezine List and Publish an Ezine that Gets Results

Are you among the thousands of professionals who have a newsletter that doesn't get results? ... Do

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you struggle to get your newsletter out to clients and prospects on time every month?

Yes? Then maybe you are guilty of committing one or more of the following deadly news

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

letter sins:

1. You spend hours surfing the 'Net, researching for an article, getting 'screen sucked' without any apparent value

2. You format it yourself using your Outlo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

k email program

3. You send your ezine from your email program

4. You get business cards of people you meet at events and add them to your subscriber list

5. You manually

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

add and delete email addresses from your list

6. You manually send subscribers a welcome message, thanking them for signing up for your ezine

7. You miss your monthly or

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eekly ezine deadline and send it out 'whenever you can'

8. You only send it out whenever you have a new product or service to announce

9. Your ezine consists mainly of sal

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

es copy, with a clear call to action: buy your product

10. Your ezine is purely information-based, with interesting articles, but with no reference to your products or serv

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ces, and no call to action

Okay, I'm exaggerating here, I'm sure you are more sophisticated than that!

You may already use one of the list management services such as Cons

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tant Contact or Aweber and would never think of committing these 'faux pas'! Or perhaps you still print out and mail newsletters, and have decided to start emailing your com

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

any newsletter to save costs.

You have a list of people you've met at conferences and trade shows, and are not sure if it is permitted to add them to your subscriber list.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Maybe you're scratching your head wondering where you'll find the time to do your electronic newsletter ("ezine"), so you keep putting it off.

So many questions! If you are

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

an entrepreneur or a small business professional learning how to use the Internet, you already know how fundamental an emailed newsletter is for your online marketing. Ho

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

do you learn all this while still managing your business and other marketing tasks?

Did you know that you can send out your ezine through your shopping cart, if you have t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he right one?

These are some of the advanced secrets that insiders use to get better results from their ezines. Emailed newsletters are getting more complex, with laws reg

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lating what you can and cannot do. The percentages of opened email rates are getting lower each year. Yet ezines are still a fundamentally effective way to market your produ

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

cts and services online…if you do it right. If you follow best practices of successful ezine publishers on the Web, you will reap many benefits.

When your readers receive y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ur ezine regularly, they have a chance to get to know you. You will be seen as a credible expert in your field. They will be ready to call you for products or services. They

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

may even forward your ezine to colleagues, increasing the number of people you reach. You can communicate to a global audience. Some readers will convert to clients; others

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

will propose joint venture business opportunities. Your business will grow as will your list of subscribers over time.

Caveat: you must do your ezine right, according to be

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

st practices. Otherwise it will become a time- and energy-consuming task instead of effortless marketing. Be wise and invest in learning how to do an ezine that gets results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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