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Publishing an ezine is a terrific way to promote your products to your visitors and achieve more sales.

Your ezine can also be used to carry out joi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nt ventures or ad swaps that will increase your subscriptions or put more money in your pocket.

Here's 4 effective swaps that will help you get star

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ted right.

1. Swap an ad

This is the most basic swap that you can participate in, and will create a win-win situation as both you and your swapper

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

will get your ads in front of a targeted audience.

Some ads you could swap:

1. Top sponsor ads
2. Feature ads
3. Classified ads
4. S

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

olo ads

Choose ezines that offer related content to yours, that are informative, and are double opt in.

Also try to swap your ad for multiple issue

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, when you can, because repetition will increase the number of new subscribers you get from your ad.

In addition, to helping you to increase your su

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

bscriptions, you can also get more new customers by swapping an ad for your business.

Like when you swap an ad for your ezine, choose ezines that h

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ave subscribers that would be interested in what you offer.

Also choose ezines that offer valuable content as they'll have a higher readership, givi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng you more eyeballs for your ad.

2. Swap a recommendation within your ezine

Because your swapper has readers that presumably already trust her and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

view her as an expert in her field, your recommendation swaps can be even more successful for you than simply swapping ads.

Use the place in your e

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ines where you talk to your subscribers (i.e., your publisher's note) to swap your recommendations.

Your swaps could be for your ezines, or you coul

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d pull in more sales by swapping recommendations for each others' products or for each other's freebies (i.e., free ebook or teleclass).

3. Swap a t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hank you page ad or recommendation

Thank you page swaps can be very effective because the people that will see your ad or recommendation have just s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hown themselves to be interested in an ezine related to yours by subscribing to it.

On your thank you page, you could post 3-5 ads for ezines that y

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

our new subscribers might be interested in exchange for those ezines doing the same for you and for each other.

You could also simply share the bene

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

its of joining another publisher's ezine on this page in exchange for that publisher's winning recommendation of you.

4. Run a recommended ezines se

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ction

Choose a few targeted ezines to join forces with, then place each other's ads in this section.

With this swap, you'll be able to get your ezi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ne endorsed by several ezine publishers.

You'll also be able to get valuable long term promotion of your ezine, as your ad will be run in each of yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ur swappers' issues for the life of your swap.

Now, you have four profitable ways to increase your ezine's success through joint ventures.

Do some

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

networking with other ezine publishers and find some new swappers that you can partner with and effectively increase your subscriptions or your sales

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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