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Advice You - Should We ePublish an eNewsletter?
If you're already doing some form of online e-publishing - that's great! If you're hesitating (or worse yet, procrastinating), perhaps I'll succeed in pushing you over the edge. So, you're no doubt asking yourself - why email? What will it do for
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
my business?
What's the ePublishing Strategy?
Email is a relatively inexpensive but highly effective means of communication. As a medium that is relatively young, many people often don't quite know how to take full advantage o
What's the ePublishing Strategy?
Email is a relatively inexpensive but highly effective means of communication. As a medium that is relatively young, many people often don't quite know how to take full advantage o
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
all of the available email marketing options, let alone how to get started.
Goals for an eMail Marketing Program
In general, your goals for an email marketing program can be boiled down to one or more of the following:
Goals for an eMail Marketing Program
In general, your goals for an email marketing program can be boiled down to one or more of the following:
- Keep your customers, investors, employees and other int
- Position yourself (or your company) as a leader - Email allows you to educate your market about your work, little by little, positioning you as an expert. Over time, y
- Drive traffic to your locations, phone lines, or company website - An email campaign is a great way to drive eyeballs to targeted pages on your web
- Turn suspects into prospects and prospects into loyal customers - Though email is better know
- Introduce a new product or service - What better way to let your customers and prospects know you've got
- Build a Viral Marketing
- Cross-sell and up-sell and re-sell existing customers - One of the best ways to keep a customer is t
- Send Press Releases and stay on the Media Radar - Most editors and reporters today have little time to sift through the piles of press releases that cross their desks each day but they do need leads for sto
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
i>Maintain Top-of-Mind Positioning - Landing in the Inbox on a regular basis enables you to stay top-of-mind, whether your emails are opened every time or not. The timing to acquire your products or services may not be now, but c
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
uld be soon. Don't underestimate the value of building your brand and above all, be patient if the phone doesn't ring off the hook with your first email broadcast.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
erested parties involved with your brand - Email keeps your stakeholders connected with you and up-to-date on what you are doing. If you have a large database, you couldn't possibly reach out and touch every one of your customers regular
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
y via other mediums such as the telephone.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
our audience gains confidence in your abilities and offerings.
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ite and a whole lot cheaper than paid placements on the search engines (though certainly not a substitute for them).
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
n as a customer retention tool than an acquisition tool, it can be a very effective way to begin and then develop a relationship with a suspect that has shown even some interest in your offerings. Over time, the suspect develops a trust in you an
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
a better understanding of your products or services and in time slides into the category of "customer."
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
some new great stuff to share with them. And as a subscriber, they will be the FIRST to know about it. I like to call this the "Exclusivity Factor." It makes people want to be on your email list.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
movement - One of the most popular uses for email is to let your fans know about sales, discounts, and specials... especially for retailers. Leverage email to motivate your current fan-base to act as advocates for your brand and "Tell-A-
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Friend" to drive new traffic to your online and/or offline store for increased revenue and audience building.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
make it harder for them to leave you. Email is a dream of a medium to deepen the relationships you have with your customers. They are less likely to "churn" (or leave you for another provider) if they receive multiple products or services from y
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ou.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ies to fill their publications and broadcast reports. In recent panel discussions with various members of the press, spanning both broadcast and print media, one universal request was clear - "Send it to us via email - no attachments, keep it suc
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
cinct - but use email." Adding members of the Press to your email list keeps them abreast of your news just like the rest of your list.Fair Warning:
Although email is relatively inexpensive as a tool, it does require a
Although email is relatively inexpensive as a tool, it does require a
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
commitment of resources. If all you send out is advertising messages it may prove difficult to keep people interested enough to stay on your list. You need to commit to content that they want to receive, which I'll be discussing in future article
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
s. It is the regular dialog, back and forth, that builds valuable relationships between you and the people who make up your list. If you do your e-mail marketing the right way, your recipients will actually look forward to receiving your messages
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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