Advice You - Internet and Businesses Online

Well, you have got your E-Zine description all done and you're ready to get subscribers from your promotions. But there is still something else that

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

maybe you should consider.

As you know, you can deliver your E-Zine in one of two ways. The first way, and the way that most beginning marketers use

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

is to simply send their E-Zine out in the form of an email to all subscribers. While this is certainly a viable solution it is by no means the only

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ne and may not even be the best one, not with the state of email delivery today. You might want to consider putting up your E-Zine on a web site? Why

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

? Well, there are several reasons.

Let's start with the email delivery problem. Unfortunately, because of the number of people screaming spam every

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ime they get an email they don't recognize, ISPs have been forced to put spam filters on many commercial accounts. Because of this a lot of mail isn'

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t being delivered. This includes mail that people are actually expecting. As a result, even if a person manages to subscribe to your E-Zine and gets

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

heir confirmation email, many times the actual E-Zine delivery itself doesn't get through, mostly because of the content in it. Because of this probl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

em, emailing your E-Zine is not the best solution. With your E-Zine on a web page, the person simply needs the link to your E-Zine and can then acces

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

it any time they want. Whenever there is an update to it, they'll find it. No problems.

Another very good reason to create a web site for your E-Zi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ne is because of the content itself. Let's face it, when you're sending out an email, there is only so much you can put in it. If you try to stuff it

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

with too much information, people are going to get bored reading it and will ultimately end up chucking it in the trash. With a web site E-Zine you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

on't have to worry about having too much content. You can even divide your E-Zine up into sections. For example. Let's say you have an E-Zine on Inte

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rnet marketing. You can have one section of your E-Zine on advertising strategies, another on program reviews, maybe one section of nothing but artic

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

es and so on. Your E-Zine can literally become a full blown site that people will love coming to for information.

Another good thing about your E-Zi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ne being on a web site is that as you promote your E-Zine and people go there, search engine spiders will also be coming to your site, something that

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

they can't do with an email. This will, over time, increase the popularity of your E-Zine and eventually people will start to come to it without havi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ng to opt-in. If you want, you can make it so that people can only access the content by making it members only. And there is no reason to have to ch

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rge for membership. Simply make it so that they have to provide an email address to get their login and password.

There are many advantages to build

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ing a web site for your E-Zine over just sending out an email. It may take a little more time and effort, but in the long run, it will all be worth i

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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