Advice You - Internet and Businesses Online

Is it worth keeping in touch with clients via ezine?

Yes, Yes, Yes and it does work.

E-zines are a great way to keeping in touch with your clients and an effective way to promote additional products and service to your clients. Clients will a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ppreciate your efforts to keep in touch with them on a regular basis as well.

I am amazed by the amount of small businesses that are not using this method to build a relationship with their prospects. Some even try sending and giving up becaus

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e there is no response from their subscribers.

Isn’t it hard for you to get a sales person into the home of a client sweet talking for you?

A campaign is a sustained attack on something. So in other words if we keep sending we will build out

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

list incredibly.

Here are some things you need to know before starting your own ezine.

1. Patience and perseverance

It takes sometime to get a responsive list. Most small business owners give up after sending a few e-zines or they

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on’t email their list often. As long as they are still on your list they are still interested in what you have to say. Do you respond to all e-zines that arrives in your mail box? You may be interested in the product they are promoting but it c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ould take six months for you to realize that getting the product could be of great benefits to you. So keep sending your e-zines and keep it interesting and make sure it contains relevant information for your prospects.

2. E-zine Objective

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Your ezine can have a variety of objectives depending on your goals. For instance, your ezine could be used for:

• Establishing your name and reputation
• Selling your products and services
• Keeping in touch with clients

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

> • Driving traffic to your website
• Announcing new products and service.

3. Good Content

Your ezine needs to content good information relevant to your target market. It also needs to be in sync with your objectives. If it’s t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

build relationship you might consider using personally written articles with an interactive question and answer section and if it’s for advertising you can add an advertising section to your ezine.

Here are a few ideas for contents that you m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ight consider for your own ezine:

• How-To tips, hints and articles
• Your answers to readers questions
• Reader testimonials, opinions, and feedback
• Guest experts corners
• Recommend website resources
• Contest

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

• Product reviews (books, tool etc.)

And if you think you can’t write an ezine you can go to www.elance.com and have someone write one for you. You can also visit free reprint right dire

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ctories and use their articles. Here are a few www.ezinearticles.com, and www.marketing-seek.com

4. Your List

You can

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ramatically expand your response rate by positioning your ezine to a particular group. Try marketing your ezine on directories of your target market. You might also call a list broker to get a list for your target clients, or run ads that attra

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

cts the attention of your clients offering them free information.

5. Your Frequency

How often you send your ezine is important. There are six choices for you to decide to send your ezine.

• Daily ezine requires some commitment unless

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

they are short. Normally this type of ezine consists of tips, quotes, or news.
• Weekly ezine are sent weekly
• Bi-weekly is an ezine sent every 2 weeks
• Monthly of just beyond the forgetting point.
• Quarterly ezine a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

re simply a waste of time. It’s not useful if you are going to be keeping in touch with clients every 90 days. People will forget who you are and just delete your message when it arrives.
• Whenever ezine is the worst way of keeping in to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ch with your clients

Choose which frequency you want and stick to it.

6. Follow Ups

Follow up on everything properly. You can have your subscribers get messages in a certain way. Let them know they are dealing with a real person. Let

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

them know you care.

7. Automated the system

Once you have decided on your objective, content, and frequency you’ll use for your ezine. It’s time to actually set up a system like:

• Gathering target clients email addresses
• In

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

stalling and setting up your email management system
• Having a subscription form on your website

The bottom line is this… if you don’t mail out to your clients you are losing or missing out on increased takings? We all need reminding of

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

everything these days, life is busy. Your clients are no different. Keep in touch with them, set up a system where you mail them at least every six weeks and it will pay of big time for you.

Finally if you start it, never give it will pay off

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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