Advice You - Internet and Businesses Online

As a marketer, and for the record, I do believe that we are all full-time marketers; I am always looking for ways to connect more regularly with and add value to my target audience – I want top-of-mi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nd awareness for myself, my business and my offerings.

Now for years, I’ve known that publishing my very own newsletter would be an optimal way to do that and more however, as an innovative marketer

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

I kept coming back to the fact that there are already a ton of newsletters out there – and some of them are excellent. So I fought the concept of creating one tooth and nail. Did the world really

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eed another newsletter?

Then one day I happened to take off my scarcity-mindset hat and put on my abundance-mindset hat and came to the realization that there’s room for all of us out there. So I s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

id to myself, “Why not, there are plenty of potential subscribers available to me; there are over 6 ? billion people in this world! And a portion of those people are meant to hear the information I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ill provide, from me.”

Being an online entrepreneur, I knew that if I took this major commitment on, I would want to do it electronically because in my mind, it would be cheaper, faster and easier f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r me to produce. So I went ahead with an electronic version of a newsletter or better known as an ezine. For weeks I scoured my favorite ezines, looking for both what I liked and didn’t like about

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hem and came up with a professional and traditional layout for my soon to be ezine. I got it all ready – it looked great, I was all set to go.

Then right before I hit the send button in my contact

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

anagement software, I slammed on the brakes. “Wait a minute”, I said, “What was I about to do”. This ezine, while potentially could be well received, looked and felt just like all the rest. Then m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

inner monologue really kicked in as I heard myself saying, “It could very easily get lost in the shuffle or worse yet, go unnoticed! That could translate into a significant number of people not get

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing the value I plan to offer every week – value that could possibly make or break a business”! And the conversation in my head went on and on and on. Bottom line, I just didn’t feel good about it

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nymore. And I knew if my heart wasn’t in it, the subscriber would know and ultimately both the subscriber and I would lose! They don’t get great content and I lose a subscriber and potential ‘Ravin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Fan’.

Now I don’t believe in being different just for the sake of being different. I believe in being different when it makes a difference, to both my target audience and to me. I educate my clie

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ts and prospects all the time on how to differentiate themselves from the competition. Basically, it was time for me to practice what I preach.

So I shifted gears and went back to the drawing board

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

That was painful. I was done. Why not just send it out? I just couldn’t. I wanted to create a something that made a difference and I wanted prospects to take notice. I wanted to create an ELF

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Easy, Lucrative, and Fun) experience for them – I wanted a masterpiece.

Then it clicked! I love to speak! I love to write as well but I certainly enjoy speaking more. I also knew that studies pro

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e that people are more likely to listen than to read and that they also retain more that way. On top of that, there were a lot less audio-based ezines than print ones so I would certainly stand out

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rom the pack. All signs pointed to using audio, so right away, I knew an audio-based ezine was right for me. I felt great about it! And the rest is history…

So, what ways can you add more value t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

your target audience? How can you become top-of-mind with them? What else can you do to differentiate yourself from the competition? How can you do all of these things and actually have fun doing

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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