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Ezine writing – seems such a lot of hard work doesn’t it? But an ezine helps establish you as an expert in your fie

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ld, builds your opt in list and spreads your marketing message virally. So a lot of work but really worth it.

When

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

starting an ezine you have a number of challenges ahead. These include:

* What subject to base your magazine on

*

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Where you market will be

* How to get contributors

* How to get subscribers

* How to get advertisers

You Sub

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ect and Your Market

Look for a niche that people are interested in. You can do this at the same time as seek

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing your market. Visit forums and message boards in a general subject area – for example dog owning and find out wh

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t kind of things people are talking about. Yahoo groups are great for this. Work out what subjects to base your mag

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

azine on. This is also where you can begin to introduce your magazine.

Your Contributors

Go to the major

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

article sites such as ezinearticles.com or articleshut.com and perform a search on your chosen subject. This is als

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o a good way to define your niche as well. Contact the authors of suitable articles and ask them for permission to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

se the articles and for further contributions if you wish. Many will do this in exchange for a link or the resource

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

book. Also put a form on your web site requesting contributions. You can also use PLR (private label rights) arti

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

les to base your contributions on. Please change them so that you give your readers fresh information.

Your Sub

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

scribers

You should use double opt in strategies. Offer your subscribers a useful ebook or report in exchang

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

for signing up to your ezine. A good autoresponder service will facilitate this and manage your list keeping you t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he right side of the CAN Spam laws. Talk about your ezine in forums, on message boards, on all your web sites and in

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

your products.

Your Advertisers

Advertisers will only advertise if they receive a return on their investm

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ent. I suggest that you firstly offer your potential advertiser a no cost trial. You could also swap advertising w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

th another ezine. You should also place your own adverts with affiliate links or for your own products. Be careful

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

with your content to advert ratios though.

Lastly get feedback from your readers and strive to continually improve

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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