Advice You - Internet and Businesses Online

An ezine, or newsletter as they are also called, is simply a weekly, bi-weekly, or monthly email message sent out to a group of people who have subscribed to it.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

They're much shorter than paper magazines and are generally read in one sitting.

There are thousands of ezines on the internet pertaining to just about any topic

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you can imagine, and they are an incredible method of promoting your website absolutely free.

The two free ways to utilize ezines to promote your site are to:

1.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Post Articles

Post articles containing brief promotional footers with a hot link back to your website. Doing this allows people who enjoyed your article to clic

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on your site. It also creates an incoming link from the ezine to your website. Incoming links enhance your search engine ranking.

Most ezines offer free subscri

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ptions, and are hungry for quality content. That means any well written article will receive a warm welcome if sent to the appropriate ezine (more on that later).

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Your topic should be something that would interest your customers, and you should work in as many of your website keywords as you can. One to two pages is a goo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

length for an article.

I mention the keywords because a major ezine website may have much higher rankings with search engines than you do, and your keywords m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ay land people on your article, rather than your new, small website. The reader then may click through to your website.

You, now an expert article author, should

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

develop a signature. Look at mine at the end of this article, for example.

2. Start Your Own Ezine

Start your own ezine on a topic that would interest your poten

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ial customers. Selecting your topic can be a challenge. For instance, I run an online bookstore. What do readers have in common? They like to read stories. So, my ezi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ne is one short story per month. Short story submissions pour in. I add a brief promotional header, and send the monthly publication out using an autoresponder.

The

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

autoresponder automatically keeps track of who you’ve emailed and gotten confirmations from, plus it will give you forms for your website so visitors can subscribe. P

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lace subscription forms all over your site as a method of building a customer base. There are many to choose from, but I like SendFree best because you can load an un

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

imited sequence of emails to be sent following a customer subscription. All customers who subscribe to my ezine begin with Issue 1, and I keep building more issues in

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to the future, spaced 30 days apart.

For your email campaign, I should mention that you cannot send unsolicited, bulk, commercial emails, commonly known as spam.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

However, an offer of a free subscription sent to a few, targeted people, with an opt-in/opt-out link, is perfectly acceptable. If the recipient does anything ot

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

er than opt-in to your initial offer, your autoresponder will never email them again. However, those who opt-in are granting you permission to email them. Just keep t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

he commercial content of your ezine low and the interesting content high.

You can get content from site visitors (such as my short story ezine) and also by pulling a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rticles from other ezines (most allow this). If you research and write good ezine articles in your field, you are getting the best form of free advertising on the web

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/63390/adviceyou-Ezine-Marketing--The-Free-Lunch.html">Ezine Marketing - The Free Lunch</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/63390/adviceyou-Ezine-Marketing--The-Free-Lunch.html]Ezine Marketing - The Free Lunch[/url]

When asked what part of their job they find a major time waster, many will answer loud and clear... MEETINGS. In a recent survey of business leaders, ninety percent of the respondents attributed the failure of meetings to a lack of advanced planning and organization. Learn four meeting strategies that will lead to better business decisions, greater teamwork, and quicker problem-solving. Make sure you are making your meetings work.

When two people trust each other, their relationship is productive. When two organisations have trusting relationships and interactions their relationship is productive. When trust is violated, relationships are unproductive and organisations and individuals suffer.

In this article I will explain how to install phpList and how to use this great PHP script. First, let's answer the question what is phpList good for.

Tags

Links

Advice You - Ezine Marketing - The Free Lunch

Related Articles: