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Ezine advertising can be very inexpensive but it is important to know what you are paying for. Sometim

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es the cheapest ad you can find really isn't the right ad for you and your marketing campaign -- and i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f that is true then no matter how cheap the price you paid too much.

There are several factors that i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

fluence the price of ezine advertising but these are the five most important.

1. The type of ad. Usua

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lly you pay more for solo ads, then sponsor ads, and less for classified ads.

2. The size of audience

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. How many subscribers does the ezine have signed up? It is also helpful to know when the subscriber b

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

se was last checked. Depending on their subscription management system some bogus addresses sometimes

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

get on a list.

3. The topic of the ezine. How focused is the subject matter and audience interest? Th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e more information you can learn about the ezine's subject matter and subscriber demographics can help

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

you identify whether or not this match will be productive for you.

4. Single or package deal. Sometim

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

es you can buy package deals that include substantial discounts and even free ads. This is worth check

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing out as you should really run an ad more than once in any case to test its true response rate.

5.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

he advertising season. You are more likely to find discounts and deals in the first part of the year (

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

January or February) as advertising tends to be a bit slower. You are least likely to find discounts a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nd deals at the end of the year (October, November, December) as ad sales are high to take advantage o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the holiday buying season. Some ad calendars may shift due to subject matter. For example, an ecommer

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ce newsletter might gear up at the beginning of the new year as people act on their New Year resolutio

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ns (and attempt to pay off holiday debt).

As with anything you buy you should comparison shop as well

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

as apply these five factors to any ezine advertising deal you encounter. There are many great ezine ad

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

vertising deals out there. Remember a high price tag is worth it if you can generate a number of sales

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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