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Advice You - How to Promote Your Business Using Ezine Articles
If you aren't already submitting articles to ezines, you're missing out on an easy opportunity to promote your business. It's a practice that has a double impact on your bottom line -
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
by decreasing expenses and increasing profits.
Consider the following benefits of having articles that you've written published on-line.
Resource Box Exposure: This is basically fr^e
Consider the following benefits of having articles that you've written published on-line.
Resource Box Exposure: This is basically fr^e
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
e advertising. When you submit an article, publishers not only allow, but request that you include some background information. Often called a resource box, you can include information
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
that helps you brand your business, web site, and yourself.
At a minimum, the resource box includes your name and business name and your web site address. Oftentimes, you can also in
At a minimum, the resource box includes your name and business name and your web site address. Oftentimes, you can also in
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
clude your credentials, email address, a tag-line, etc. Read the editorial guidelines of the ezine to which you are submitting.
Inbound Links: Via the resource box, each time your art
Inbound Links: Via the resource box, each time your art
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
icle is published with a live link to your web site, that is one more inbound link that helps your site with search engine ranking.
Credibility: Your published articles help to establ
Credibility: Your published articles help to establ
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ish you as an expert in your field. You develop a position of authority regarding the topics you write about. With this credibility, it is much easier to gain the trust of prospective
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
clients, who will then be more likely to buy your product or service.
Targeted audience: Your article and business information is being sent out to a number of people who have subscri
Targeted audience: Your article and business information is being sent out to a number of people who have subscri
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
bed to the publisher's list because they are highly interested in the subjects of the ezine. They are pre-targeted for you.
Note that you can maximize that effect by submitting your a
Note that you can maximize that effect by submitting your a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
rticles to more than one ezine publisher.
Exposure: When your article is sent out to a publisher's list, that's an excellent result of your efforts. In addition, many publishers place
Exposure: When your article is sent out to a publisher's list, that's an excellent result of your efforts. In addition, many publishers place
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
articles from the current issue on their home page, and then archive the articles.
Visitors often refer to the archives before deciding whether to subscribe, and so the exposure you
Visitors often refer to the archives before deciding whether to subscribe, and so the exposure you
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
receive from each article extends beyond the initial publication date.
Leverage: When you write an article, you have content that you can leverage. That is, you can use what you've wr
Leverage: When you write an article, you have content that you can leverage. That is, you can use what you've wr
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
itten in other formats. An article could be developed into a presentation at a seminar, or expanded to a special report or e-book. And remember to put the article on your own site: sea
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
rch engines love to find fresh content.
Viral Marketing: Allow ezine publishers to include your articles in their fr^ee ebooks, as long as your resource box is included. Since these a
Viral Marketing: Allow ezine publishers to include your articles in their fr^ee ebooks, as long as your resource box is included. Since these a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
re being given away, your ad multiplies.
As well, submitting articles to publishers that have a fr^ee content directory on their site will allow visitors to republish your article int
As well, submitting articles to publishers that have a fr^ee content directory on their site will allow visitors to republish your article int
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
act, again multiplying your exposure.
If any or all of these benefits of being published online appeal to you, then simply go to a search engine and type in a phrase like: ezine publi
If any or all of these benefits of being published online appeal to you, then simply go to a search engine and type in a phrase like: ezine publi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
shers. Get more specific by including the word fr^ee, and the topics about which you would like to write.
After you have found some publishers, and you know that there's an audience o
After you have found some publishers, and you know that there's an audience o
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ut there for your topics, write an article. You can help your chances of getting published by taking a look at other articles in your selected ezine editors' archives.
And of course,
And of course,
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
proofread your finished article. Remember, your intent is to establish credibility and to brand your business favorably. A well-composed and polished piece of writing will go far towar
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
d accomplishing that result.
Once you've gotten your first article published, go ahead and do it again, continuing to spread the word about you and your business all over the internet
Once you've gotten your first article published, go ahead and do it again, continuing to spread the word about you and your business all over the internet
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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