Advice You - Internet and Businesses Online

In Part 1 of this series we discussed how to start your own newsletter. Now we move on to the nitty gritty: Formatting and finding content.

1. FORMATTING

Text ezines versus HTML format is a highly debatable subject.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

At this time, most ezine publishers stick with text, and I strongly recommend you follow suit. Many people are still using email clients that cannot read HTML messages - others prefer the speed, ease and security of r

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eceiving their ezines in text format. It is safer to use the format that is compatible with the largest number of users.

But there are other readers who appreciate the design quality and visual appeal of an HTML newsl

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tter. So what can you do to please both sides?

You can always publish a text version and include a link to an HTML version online. This is what I do and it seems to make the majority of my subscribers happy. It does

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

call for twice the amount of work since you'll have to make two versions of your ezine, but in my opinion it's well worth the extra effort.

So what is a text ezine? Basically, it's just an email with some special for

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

matting applied to make sure it's readable by everyone, no matter what email client they may be using. You'll want to stick to a fixed width font like courier or Monaco, and you'll need a plain text editor like Notep

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d or Textpad. One drawback with Notepad is it has no built-in spell checker, so I'd advise you to download Textpad or something similar. Many free text editors can be found at http://www.Download.com.

You'll need to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

set up a template for your ezine so its look will be consistent, issue after issue. This should include your ezine name, date, and issue number at the very top, followed by a table of contents. If you're not sure on h

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ow it should look, you can obtain some free ezine templates by sending mailto:template1@e-zinez.com .

At the very end of your newsletter template you'll want to include a paragraph on how to subscribe and unsubscribe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

copyright information, and advertising information. It's vital that you include unsubscribe information in each and every issue. Do not hold people "hostage" by making it next to impossible to get off your list, it w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on't be appreciated and is not only considered unprofessional, but it could get you into real trouble with Spamcop.

When typing in your text you need to keep your line length at 65 characters per line and hit a hard re

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

turn at the end of each and every line. This is imperative. If you allow the words to wrap automatically, the ezine your readers receive may have lines chopped off mid sentence and will look terrible. By using the hard

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

return you'll be ensuring that your newsletter will be readable and attractive in the majority of email clients. Never type your ezine in all caps as this is equivalent to screaming.

2. CONTENT

I highly recommend you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

write at least one original article a month for your newsletter; more if you can. It's OK to include work by others on an occasional basis or for filler, but your ezine will carry more weight if you take the time to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

write your own material.

When you do need outside content, here are some excellent sources:

http://www.EzineArticles.com
http://www.IdeaMarketers.com

You may also download this free e-book "400 Articles You Ca

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Use in Your Ezine" at http://www.web-source.net/web/Free_Ebooks/Writing_Publishing/ You'll also find two other very handy ebooks for publishers at the above site you may want to download as well.

Another idea for get

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ting original articles to reprint in your ezine is to go to Egroups and subscribe to article announcement lists like this one: http://groups.yahoo.com/group/article_announce

These will supply you with a steady stream

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of new articles you can publish.

Don't forget to visit this site which is a fantastic resource for online publishers: http://www.worldwidelearn.com/ezine-publishing.htm

As you can see, there are many online sources

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

that exist solely for the purpose of helping ezine publishers succeed. With the massive amount of information available to you, there's really no reason you haven't started your own ezine. So come on, what are you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

waiting for? Your Net fame awaits!

Well, that wraps up formatting and where to get great free content. In Part 3 of this article we'll move on to growing your subscriber base and selling ad space in your publication

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Managers are continually looking for the magic bullet that will make their workforces do what they are told because managers believe that only they truly know how to make their organisation profitable. Actually most of the behaviour exhibited by managers that is designed to control the workforce is wholly destructive and the efforts of the workforce make the organisation succeed in spite of the managers best efforts to destroy it. If the managers realised how destructive their command and control behaviour is then by simply stopping it they would increase their organisations effectiveness hugely. The workforce already know this, it is the managers who don't.

No matter how good your product or the service you are offering is, it will not build up the profile it deserves unless it stands out amongst its competitors in the marketplace. In fact, a good marketing campaign can be such a boon to your business that having the right marketing agency working for you can make all the difference between success and failure. As such, it is worthwhile spending some time reviewing several agencies in order to select one that matches your business needs best.

In the early years of the company there is a tendency to hire large workforce. Every management wants to hit the ground running and gain maximum market share.

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Advice You - Ezine Publishing: Formatting Your Ezine and Where to Find Free Content; Part 2

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