Advice You - Internet and Businesses Online

Are there ezines that you receive that you just can't wait to read? I know I have 3 or 4 that I read as soon as they hit my inbox, and others that I print and put in my "reading

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

box" next to my desk.

What do you think makes me want to read those few right away?

It's the personal connection I feel to the author, even if I don't know that person (some

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

I've met, some I haven't yet). Besides the valuable content I get each time I read their newsletter, I am most interested in finding out what's happening with them, personally a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nd professionally.

As they share more about themselves and their lives, I get to know, like and trust them (and their products or services) over time (and you know that people

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

usually only buy from people they know, like and trust, right?). And eventually I tend to make the investment in them and their offerings.

For example, I was (and still am) a s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ubscriber to Chris Barrow's "More Profit in Less Time" ezine for about a year when I learned through it that he was holding a live event in NYC. I signed up (at $200), attended

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the event, and left as a client (for $450/month). Do you think I would have invested that kind of money if I hadn't gotten to know, like and trust CB and his materials? Of cours

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e not.

So, how can you put more of YOU in your ezine to make that connection with your readers? Try some of the following:

> What's going on with you? Can you think of two or

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

three things that are happening in your life right now that you could share with your readers? You only need to get as personal as you feel comfortable with, so don't feel that

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

you need to share everything, by any means. Just a couple of things that you can share comfortably that your readers might find interesting as well as help them feel more connec

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ted to you.

For example, are you going on vacation soon or did you just get back from a trip? This is usually an easy topic to start with, and don't be surprised if your reader

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s write to you to suggest hotels, tell you their experiences when they visited the same locale, etc.

Or do you have a pet that you can relate stories about? You'll be amazed at

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

how many of your readers will feel like they really know you if you share your latest "adventures with Rover" stories.

> Ask for help. If you are trying to make a decision abo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ut something, ask your readers for suggestions and feedback. To continue the vacation example above, say you are considering taking a cruise. Ask your readers for suggestions as

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to their favorite cruise line, or which ones to avoid. They'll be happy to help!

Or for an another example, I know when we go to sell our house in the next few years that the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

first people I'm going to let know about it are my ezine readers. Maybe none of them would be interested, but they might know someone who is!

> Add photos. I try to add a photo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

every week, if I can (it's not hard when I take a lot of pictures of Chloe!). A photo of yourself is also a really good idea. It goes a long way in helping your readers see you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

as a real person.

Try to incorporate these ideas into one section of your ezine, either at the beginning or the end. You can call it anything you like: A note from you, person

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

al reflections, from the desk of_______, etc. Personally, I like to see it at the beginning since it's usually the part I read first... :)

Remember not to take up too much spac

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e, though. You still want the majority of your ezine to contain quality content for you reader, since that's why they signed up in the first place!

Copyright 2005 Alicia Forest

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/63474/adviceyou-Make-a-Connection-with-Your-Ezine-Readers.html">Make a Connection with Your Ezine Readers</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/63474/adviceyou-Make-a-Connection-with-Your-Ezine-Readers.html]Make a Connection with Your Ezine Readers[/url]

Network Marketing is the latest marketing trend hitting the world. Millions of people worldwide have joined network marketing as affiliates in their search for extra income. Since joining the first network marketing company you come across is risky, you should thoroughly check the antecedents of the company before you decide to join.

You are a business. You do well. Why do you need to worry about what Entertainment and Media Production companies can do for you? Why would you need to hire some weird artist to make your company’s exposure to the public more attractive? Let’s get to the bottom line. Revenue! You can actually increase your revenue through the way that you expose yourself in the media. This is not a new idea it’s just advertising.

There are many mortgage lead companies out there to choose from. Each with their own individual way of obtaining leads to sell to loan officers. But remember, you get what you pay for.

Tags

Links

Advice You - Make a Connection with Your Ezine Readers

Related Articles: