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Advice You - What Was the Name of Your Ezine Again?
Strategic planning for your ezine will keep your subscribers coming back for more week after week. You know that you need to start your newsletter and you've been putting it off so long that days have turned into weeks, and
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
weeks into months. Don't let that go on any longer. It's not necessary.
Whether you're just now breaking onto the publisher scene or you've got a subscriber list and you want to revamp your ezine, answer the following qu
Whether you're just now breaking onto the publisher scene or you've got a subscriber list and you want to revamp your ezine, answer the following qu
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
estions before taking any additional action.
Q1: What topic do you intend to cover in your newsletter?
- Pick a topic that you're extremely interested in. You don't need to be an expert. Become an expert. If your intere
Q1: What topic do you intend to cover in your newsletter?
- Pick a topic that you're extremely interested in. You don't need to be an expert. Become an expert. If your intere
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
st level is high enough, you'll naturally be driven to research and study your topic. Pick a topic for your ezine that you'd love to write about for 29 subscribers or 290,000 subscribers.
- Will you be a generalist or a spe
- Will you be a generalist or a spe
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
cialist? There's a place for both.
- RE: The Generalist... Newsletters that cover a broad range of topics and treat them "superficially" tend to attract subscribers who are new to that topic. Your challenge as a generalis
- RE: The Generalist... Newsletters that cover a broad range of topics and treat them "superficially" tend to attract subscribers who are new to that topic. Your challenge as a generalis
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
will be holding on to your subscriber's attention. You'll need a "hook" each week. This might include short powerful tips and tricks or perhaps you can feature a favorite free resource with each ezine issue.
- RE: The Sp
- RE: The Sp
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ecialist... Your target audience is smaller, but the chances of developing a very loyal following is better than if you choose the generalist path. Specialists have to dig deep and if you like to write and train on the nitt
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
y gritty "how-to's", then the specialist path could be your calling.
Q2: Where will you find material for your ezine?
- Is it all inside your head just waiting for an escape route? Great. Let it flow.
- Can you take adva
Q2: Where will you find material for your ezine?
- Is it all inside your head just waiting for an escape route? Great. Let it flow.
- Can you take adva
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ntage of articles with reprint rights?
- Will you need to do a lot of research every time your write your newsletter? If yes, that's OK. Just be prepared to set aside the time required so that you can consistently deliver
- Will you need to do a lot of research every time your write your newsletter? If yes, that's OK. Just be prepared to set aside the time required so that you can consistently deliver
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
your newsletter to meet your subscribers' expectations. Which leads to the next question...
Q3: How often will you send out your ezine?
- What's the right frequency? It varies. Monthly. Weekly. Twice per week. Daily.
Q3: How often will you send out your ezine?
- What's the right frequency? It varies. Monthly. Weekly. Twice per week. Daily.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
t all depends on your subscribership, how much time you can devote to writing your newsletter and the amount of content you plan to include with each issue.
- You'll want people to remember your name, and this is tough to a
- You'll want people to remember your name, and this is tough to a
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ccomplish when you're publishing your ezine monthly. I think weekly is good and when special occassions arise send out two issues in the same week. Surprise your readers every once in a while. Mix it up.
Q4: What format
Q4: What format
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
will you use for your ezine?
- Permission-based email publications are still the mainstream. However, ISP filters continually make it more and more difficult to deliver email newsletters.
- Consider a blog. Consider setti
- Permission-based email publications are still the mainstream. However, ISP filters continually make it more and more difficult to deliver email newsletters.
- Consider a blog. Consider setti
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ng up an RSS feed. Give your subscribers options on how they'd like to hear from you.
- Do you want to write lengthy in-depth articles or short punchy tips and tricks?
- Will you podcast (audio) or publish streaming video
- Do you want to write lengthy in-depth articles or short punchy tips and tricks?
- Will you podcast (audio) or publish streaming video
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
?
Q5: What name will you choose for your publication?
- Does your ezine name communicate anything about the kind of content that people can expect to receive in your newsletter?
- Catchy is good. Topical is good. Short is
Q5: What name will you choose for your publication?
- Does your ezine name communicate anything about the kind of content that people can expect to receive in your newsletter?
- Catchy is good. Topical is good. Short is
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
good. Descriptive is good.
Finally, an exercise you can do that might be helpful is to make a list of the newsletters that you consider to be outstanding. These are the ones that you open and read 100% of the time they lan
Finally, an exercise you can do that might be helpful is to make a list of the newsletters that you consider to be outstanding. These are the ones that you open and read 100% of the time they lan
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
d in your inbox. Write down the title, author / editor's name, subject matter.
Next, make a list of the newsletters you receive that you could unsubscribe from and you'd never miss them.
What are your general observations
Next, make a list of the newsletters you receive that you could unsubscribe from and you'd never miss them.
What are your general observations
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
about these? I'll make an educated guess that the "loosers"...
1) Never offer any substantial or useful advice. 2) They don't specifically focus on any particular topic that you're interested in. 3) You receive messages f
1) Never offer any substantial or useful advice. 2) They don't specifically focus on any particular topic that you're interested in. 3) You receive messages f
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
rom them 3 or 4 times per week and 95% of the time it's an ad that's been "cut n' pasted" from the latest flavor-of-the-week affiliate program / hot opportunity.
Don't let this describe your ezine.
Strategically plan your
Don't let this describe your ezine.
Strategically plan your
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ezine so that when it comes time to monetize it, your readers will appreciate knowing about the products and services that you're promoting. Deliver value up front and you will be rewarded in time.
Copyright 2005 Ron Hutto
Copyright 2005 Ron Hutto
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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