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  • Advice You - Deadly Effective Ezine Advertising for Internet Network Marketing

    What are Ezines?

    Ezines are online newsletter that people subscribe to because they have an interest in the subject matter described in the newsletter.

    Personally, I love Ezine advertising. I've used th
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    is very strategy that you are about to learn right here and I've created some exceptional growth in my business. Just to give you an idea, one Ezine ad that I sent to a list of a little over 2,000 subsc
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ribers that cost me $31, generated 55 new leads and 12 new sign ups in the course of 24 hours. That's a 22% lead to sign up conversion ratio! I've had people in my downline that have had better results t
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    han this.

    The best part is, the people that joined my business from this mailing were focused savvy Internet marketers. They joined my business and just ran with it. I estimate that those 12 sign-ups ac
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    count for about 40 new down line members in the course of a month and 100s at this point.

    Wouldn't you like to have the same happen in your business?

    It gets me excited just sitting here writing about it
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro


    So let's get on with it . . .

    Which Ezines will we target?

    We want to advertise in Ezines that target Home Business Entrepreneurs, Network Marketers, Biz Opp Seekers, Internet Marketers, Affiliate Mar
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    keters, and your companies primary niche. These are the people that are actively interested in making money online and in what you have to offer and will see the most value in what we're offering. There
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    are free places as well as paid places to find highly targeted Ezines to send your ads to.

    I personally only advertise in the Directory of Ezines because I find it to be the best and most up to date lis
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ting of quality Ezines. There is a membership cost but I personally think it's worth it.

    QUICK TIP: If you decide to buy a membership I would advice going with the one year membership as opposed to the
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    lifetime membership. Because by following the method that I am about to describe to you this time next year you will have developed so many strong relationships with great Ezines that you'll have your o
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    n rolodex of great places to advertise.

    You can also use Ezine-Universe.com which is a free resource.

    What type of ad do we want to place?

    There are two ways to go about this, the fast way and the slo
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    w way.

    To go about this the slow, way would mean we would first place a small classified ad in the Ezine that we plan to target. We would then track our response to see if a larger ad is warranted.

    T
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    his method works well with direct marketing online because it decreases risk, but it will drastically increase the time frame until we see our most wanted response - sign ups.

    Why?

    We'll have to wait an
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    d track responses at each step.

    The fast way:

    I have been using a faster and a little bit more risky method. What I do is I call or email the list owner to ask about their lists to try to get a feel i
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    f it is a good match for my ad.

    Here is what I want to find out:

    How many mailings do they send out a week?

    You don't want to send an ad to an Ezine that sends out more than 2 solo ads a week because mo
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    t likely no one will read them.

    How many new subscribers does the Ezine get in a month?

    -You want an Ezine that gets a steady flow of new subscribers.

    Have similar ads to mine for my same business run
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    in the recent past?

    =You don't want to advertise in an Ezine that has had similar ads run in the past month or so.

    Does the Ezine owner have a list of references?

    -I ask if the Ezine owner can provide
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    a short list of references that I can contact to see what their response rates have been like in that particular Ezine.

    Is there a newsletter archive that you can take a look at?

    -Since you're going to
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    be running the ad you want to see the layout of the Ezine so you know how your ad will look. What do you do next?

    Find a few good Ezines and ask the List Owner some of the above questions to help you de
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    cide if their list is a good match for your offer.

    After you've done your homework you'll want to go ahead and place your solo ad. Place about 3 or 4 at a time and be sure to track your click-thru rates


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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