Advice You - Internet and Businesses Online

With the arrival of syndication or RSS technology, many claim the email newsletter is dead. Not true. Newsletters continue to offer companies a marketing tool that allows them to build and retain relationships with their clients.

RSS complements, not replaces the emai

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

l newsletter. Some readers refuse to read email newsletters and only view content in RSS feed readers. So cover your bases by offering both options.

The same thing applies to weblogs, also known as blogs. These online journals are updated on a daily, weekly or wheneve

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

basis. When you release a new issue, keep your bases covered by linking to your newsletter and its feed in the blog.

By the numbers: email marketing prevails

In October 2004, the Online Publishers Association (OPA) released the Internet Activity Index (IAI) s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tating users go online for two primary reasons, content and communications -- 40 percent for each. Pew Internet and American Life Project's data from November 2004 indicates 59 percent of adults have been online and 92 percent send email. This data supports the idea th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t email marketing is still the most effective use of the Internet for marketing purposes today.

Web pages are static and require users to search for them. Once found, the page must be bookmarked, or it will be lost again. Email, however, lands directly in a user's inb

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ox, avoiding spam filters and must be actively deleted to be lost. If the email also satisfies the second most common use by supplying valuable information to the reader, then it has a greater impact.

Email marketing fuses email and research into a single channel and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rovides marketers with a powerful, yet affordable, tool. This type of marketing remains inexpensive, supple and easily tailored for any given demographic. You might think that email marketing reaches a small audience, and other more traditional marketing channels will

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

provide better saturation, but that is rapidly changing.

Internet World Stats indicated 182 million users used the Internet as of September 2004. About 25 percent sign on each year, and in 2005, we'll reach one billion users. According to Burst! Media, 60 percent of t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ose connecting to the Internet from business use it for email. The second reason is to check the news, followed by looking up weather information.

It's the content, baby

When a newsletter full of valuable information arrives in the user's inbox, it capitalizes

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

on these two main uses: email and information.

When applied in a business-to-business application, email newsletter marketing has even more power. Almost 60 percent of employed people have Internet access at work. Eighty percent of professionals and managers use the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nternet, and 70 percent of those in sales, technical or administrative support positions use it. Therefore, email newsletters in a B2B application miss only a small percentage of your target market, the decision makers. And even this small gap is rapidly closing.

Inte

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rnet use in the workplace is growing at a vigorous 54 percent rate annually. Soon, email newsletters will saturate a market as completely as direct mail, print, radio or television advertising.

Not all email newsletters are effective, however, despite the impressive d

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mographic support. Here are tips on how to maximize your capitalization on Americans' Internet use patterns.

Ask permission

An effective email newsletter gains a readers' permission before putting them on the mailing list. Such marketing builds communication a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nd goodwill without annoying the reader.

We know about spam all too well and we don't want to put such email in people's inboxes. Spam causes serious and expensive overloads to both ISPs and individual recipients. Since it is poorly targeted, it is ineffective. Theref

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

re, build your mailing list by asking people to opt-in to receive your newsletter.

As you know, opt-in email asks users to agree to become part of an email list, and they are not subscribed to the newsletter unless they take action. Such lists are powerful because the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y indicate every person on the list has given permission to have their email addresses included in the marketer's database.

Content is king (or queen)

The second most important hallmark of an effective email newsletter is its content. People will give permissi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n to send them your newsletter if you give them something in return, like content that helps them in their lives. Newsletters distributed with information that is relevant to the audience's lives are anticipated and eagerly read.

Many marketers, whether professionals

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

or otherwise, reflexively want to tout their own company's achievements. They want to climb onto the mountaintops and scream about how great they are, how many sales their company made, the partnerships they are forming, and how their product is the best thing to happe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

since sliced bread.

The problem with this is these marketers are distributing information that is important to them, not to their readers. Select articles or other content that pass the following litmus test: Does the content provide value to my customers, or is it s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

elf-serving?

Once your newsletter is in tip-top shape, make the most of your online marketing efforts by integrating all available options including email newsletters, RSS feeds, blogs, and a Web site. It's a cheap and effective way to reach your prospects and clients

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Recently I was talking with Fred, a new manager, who said he couldn't win for losing. When he delegated and checked up, his employees would get annoyed, stubborn, and resistant, claiming he was micro-managing. If I don't check, he said, they don't do it. In either case, I'm not getting what I need, and what our clients need. Clients are complaining and my manager thinks I'm not producing. When we looked at a specific example, the problem started to get real clear.

Even though there are 1.5 Billion page views per month on eBay you still have to do a few things right in order to get customers to check out your auctions

Common mistakes in your client newsletters can hurt more than help you build trust and credibility with your clients and prospective clients. Here are three easy mistakes to avoid in your client newsletter.

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Advice You - Email Newsletter Marketing Is Alive and Well: The Case for Continuing Newsletter Efforts

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