Advice You - Internet and Businesses Online

Everything successful needs to be built on a solid, confident base. Here are some essentials to creating your own profitable ezine.

What is an ezine?

An ezine is an email maga

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

zine. They are also known as an online publication or an electronic newsletter. An ezine can be on the subject of anything, and is distributed to subscribers who have 'opted in'. There

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

are thousands of ezines currently in circulation all over the internet.

What's the point in publishing an ezine?

Having your own ezine will improve your internet presence gre

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tly. An ezine will also help you keep in touch with your visitors and will give you the opportunity to collect a great number of targeted visitors' email addresses which you can advert

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ise to. An ezine is also a great way to make a good income by selling ad space. Space in popular ezines can sell for up to $200 for one small ad.

How much does it cost to run an ez

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ne?

Unless you opt for a professional service, publishing your ezine is completely free. All that an ezine costs is your time. Time needs to be spent collecting or writing content

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

for the ezine, putting the ezine together, and distributing it.

What should my ezine be about?

Your ezine can be about anything you like. However, your ezine should be focuse

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

on something you know a great deal about and about something you enjoy. This will make publishing the ezine more enjoyable and will make writing content easier. If you have a website,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you should consider making the subject of your ezine and website coincide. This will be a great benefit for both your ezine and your website.

How often should I publish my ezine?<

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

b>

You can publish your ezine as often as you like. With few subscribers, I recommend publishing once a month. As your subscriber list grows, you can upgrade to publishing once a week

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

or bi-weekly. The more you publish your ezine, the more ad space you can sell, and so the more profits you will make.

How large should my ezine be?

The size of your ezine doe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s not really matter. So long as it is filled with high quality content, readers will not care how long it is. Make sure it does fulfil what you think your readers will expect though ot

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

erwise they will be left disappointed. Also bear in mind that readers may want to download it. If it is too big, it could put people off.

What should I call my ezine?

Make sur

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e that the name of your ezine appeals to those who would be interested. Make the title specific and exciting. Also bear in mind that most ezine directories are listed alphabetically an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

so ezines beginning with a letter of the alphabet near to the end are often not seen. Try to get the name edge by starting your ezine title with a letter near the beginning of the alp

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

habet.

What day of the week should I distribute my ezine?

This doesn't matter greatly. I recommend just distributing on whichever day suits you. Bear in mind that a lot of ezi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

es are distributed on Monday and Friday and so if your subscribers have subscriptions to other ezines then they might be receiving 3-5 ezines that day. You could choose a less busy day

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of the week such as Tuesday, Wednesday or Thursday.

When should I start selling ad space?

Once your number of subscribers exceeds 1000 is about the right time to start sellin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ad space. This way, the companies who supply the ads may get good response rates and will advertise again. When you start selling ad space, offer deals to advertisers such as 'buy ad

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

space for one week and get a second week free'.

And now you're ready to start your own profitable ezine. Just remember, top quality content + a good subscription rates = great profits

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - A Solid Foundation to Creating a Profitable Ezine!

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