Advice You - Internet and Businesses Online

Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

came to learn more about.

But you can't just put up a link that says "free newsletter". No one cares! You need to carefully craft an opt-in box that works like a big net, catching the exact type of "fish" you want as your ideal cli

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nts and customers.

Also remember, don't hide your box at the bottom of your web pages. Right now, most testing shows that the best place for your opt-in box is the upper right corner... loud and proud!

Here are six simple th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ngs you should have in your opt-in box that will help you get more signups than ever before.

1) An Attention-Getting HEADLINE

Remember that online readers SKIM copy - they don't read it word for word. So the headline in your

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

opt-in box may be the ONLY thing they read, which determines whether they sign up or not. So don't waste this space saying something like "Free Newsletter" or even worse... "Sign up for our mailing list." Ugh! Instead, tell me the MO

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

T exciting thing your ezine will give me!

Examples: "Are You Ready to Blast Off Your SALES This Year?" "FINALLY: Learn How to Keep That Weight Off For Good" "Insider Secrets to Writing Novels for Big Bucks"

2) A Raving Desc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

iption of Your Ezine

Work hard at putting together a description of your ezine that gets prospects excited to sign up! Remember they're tuned into station WIIFM ("What's In It For ME?"). Tell them what your information is going

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o DO for them as well as everything they GET. Examples: How-to articles, quick and easy tips, free resources, insider secrets. Aim for your description to be between 15 and 30 words.

3) A Field to Enter Their FIRST NAME.

Get

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing people's names along with their e-mails allows you to personalize your ezine for them. For example, if I was on your list, your e-mail would come to me saying, "Dear Ali..." The subject line could even say, "Ali, here's your free

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tip". Why do you want to do this? Studies prove that having the recipient's name in the subject line of your e-mails can increase your open rates by 60%!

The problem is, many people value their privacy and are hesitant to give you t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eir full name. For this reason, just ask for their FIRST name. It's been proven that you'll get MORE names from people if you only ask for the first name. (And their first name is generally all you'll need anyway.)

4) A Field to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Enter Their Primary EMAIL ADDRESS.

Many people have a backup or personal e-mail address that they use just for receiving newsletters and promotions. The problem is they are often from free e-mail services like Yahoo or Hotmail.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hese services filter e-mail like crazy, and their mailboxes fill up quickly, so there's a good chance your e-mails won't even reach these recipients.

The solution is, simply ask for their primary e-mail. It's amazing, but simply ASK

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

NG them to enter their primary e-mail will get you more quality e-mails on your list! (You'll also get less bounce-backs from undeliverable e-mails. If you get too many of those, it raises a red flag to some spam filter programs.)

<

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

>5) A BUTTON That Says "Subscribe" or "Sign Me Up Now"

Make it very clear what they should click on to activate their subscription once they type in their name and email. Don't use something confusing like a link that says "subm

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t form".

6) Your PRIVACY POLICY, right then and there.

Everyone's scared to receive more spam these days, so put your prospects at ease. Don't make them wonder what you're going to do with their e-mail addresses. State right

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

next to or below your opt-in form what your policy is. Mine is, "We will never sell, rent, trade, or share your e-mail with any other organization." (Feel free to use that yourself.) DON'T make people click on a link to read your pri

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

acy policy - it looks like you have something to hide. In fact, in some U.S. states, it's now required that you state your privacy policy right at the point of opt-in, so it's a good idea no matter where you do business.

Want to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ee a Sample of This in Action?

If you'd like to see many of these components in action, see my pop-under box at www.ezinequeen.com/popup.htm.

And if you'd like MORE step-by-step instructions on how to get more signups at your w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

bsite (and beyond) and build your list bigger than ever before, see my SPECIAL REPORT: "101 Simple, FREE and Low-Cost Ways to Quickly Build a Massive EMAIL LIST", which you can learn more about here.

© 2005 Alexandria K. Brow

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Have you ever attended a meeting take was a waste of time? Could your time and energy been better spent in other activities? Would you like to have some guidelines to help make your meetings more useful and effective?

I often get asked if owning an eBay store is worth the expense. I think if you are serious about your eBay business owning an eBay store is a no brainer. In this newsletter I will try to explain the benefits of owning an eBay store.

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