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The deadline approaches and your ad STILL has not sold. What are you going to do? Many publishers would leave the ad unsold, but some publishers have found “insider” ways to make money with their hard-to-sell

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ads.

Let’s face it, if the ad is unused at publication, you have made zero dollars. I'd rather have a money saver or a potential money-maker in the ad slot than nothing at all.

You have four great options fo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r benefiting from your unsold ad spaces.

OPTION 1 - BARTER THE AD SPACE FOR SOMETHING YOU NEED

You may be able to get products and services you need in exchange for the ad. What do you need or want?

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

New website graphics? Software? Jewelry? Whatever you’re thinking of buying, try trading for it first.

Contact possible trading partners and make your barter proposal. A website where you may find barter p

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

artners is http://www.craigslist.org . View some of the posts under the Barter category then post your own ad.

If you can barter instead of buying, that ad just saved you money.

OPTION 2 - SELL YOUR AD SP

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ACE AT AUCTION

You can sell your ad for whatever you can get at auction for it. One of the most popular places to auction ezine ad space is http://www.ezineadauction.com Post a listing that describes yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ur list to potential bidders.

If it doesn't sell by auction deadline, that ad slot may still be able to make you money.

How?

Ask yourself “What can I show my subscribers that will help them solve their probl

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ems?” Those are the products and services you may want to promote in the ad slot on a pay-per-sale basis.

OPTION 3 PROMOTE AN AFFILIATE PROGRAM

Search for a product or service your list would likely

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

want. For example, if your subscribers are small business owners, find tools, ebooks and software to help them. Find companies who provide these things and check to see if they have affiliate programs.

Affil

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

iate programs pay you a commission when your referrals buy. Choose an affiliate program that matches your readership and that's high quality. Whatever you promote reflects on your company.

For a list of affi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

iate programs, visit http://www.associateprograms.com or http://www.clickbank.com . If you have never used affiliate programs, a great course on affiliate marketing can be found at http://www.internetmarketi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ngmadesimple.com/affiliatecourse.html

OPTION 4 - PROMOTE A JOINT VENTURE

You may choose to find other companies to promote on a joint venture basis. The thing about joint ventures is you may be able to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

get your partner to give a special bonus to your list, especially if your list is large or highly focused.

What kinds of special bonuses?

Special Reports
Online Audios
Online Videos

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Tipsheets

Cheat sheets

Ebooks

Teleseminars

Imagine giving your list a gift full of valuable information. Your list will be impressed that you gave them something valuable. Furthermore,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

they may buy.

Here’s an example of this in action: An ezine owner gave me (and everyone on his list) a free teleseminar with a top marketer. The information was so useful that I bought the full marketing cour

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

se. The marketer made money, the ezine owner made a commission and I got great information that helped my business.

The way it works is, before your promotion, your joint venture partner agrees to track your

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

giveaway. You give away something your readers can use, and if they buy from your joint venture partner, you get a referral fee.

Some ezine owners are finding that their affiliate and joint venture promotions

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

bring them more profits than selling ads. The downside of running a pay-per-sale promotion in the ad slot is you may find that your promotion doesn’t work. If you run a promotion and it doesn’t make any money,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you’re no worse off than running nothing in the spot.

To easily find out about new joint venture opportunities, sign up for JV Hotlist at http://www.jvhotlist.com JV Hotlist lists companies who want to joint

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

venture with ezine owners.

Now you have four potentially profitable options for unsold ad space. Barter for things you want, sell the space at auction, promote an affiliate program or promote a joint venture

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A management team, which has worked together for a long period of time is much like a special team in the Armed Forces or a sports team. There is efficiency and organizational capital, which has been nurtured for years. However, sometimes things change and there will be a need for one of the executives to go to another division or department or set up another offshoot for the company.

The concept of Six Sigma was first developed by Motorola Corporation as an approach to address the high defect rates within the company’s manufacturing processes. The concept of Six Sigma advocates that data be collected from processes to measure performance and determine the extent of variation from target performance measurements.

Online affiliate marketing has become the wave of the internet's future. An inexpensive and effective marketing plan, affiliate programs enable e-commerce merchants to sell products online, and promote their web sites at the same time.

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