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Publishing an Ezine can be scary to the newbie. But you can do it. Your Ezine helps you keep in contact with your list w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hich will build a relationship of trust with your readers and is one of the best ways to promote your business.

To those

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

who are newbies...an Ezine is an electronic Newsletter normally mailed periodically to a list of opt-in subscribers. Thi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

means subscribers who have voluntarily signed up to receive your publication.

Make sure that you comply with the recent

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Can Spam Laws by having your name, email address and mailing address in all of the mailings you send out. Be sure that yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

do not use subject lines that may be misleading to people hoping to get them to open you emails. Do not send email to so

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

meone who has not asked for it. If you do, you can be accused of spamming.

Don't send your publication to someone who h

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

as not asked to receive it. You must be sure that your subscribers are double opt-in. This is really very simple. They s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

bscribe and you send them a confirmation email asking them to reply to make sure that they are the ones who subscribed.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

This will help keep you from being accused of being a spammer.

These are some of the things to include in your Ezine:

*T

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ble of Contents
*Quality Articles
*An Editorial
*Good Products
*Include Resource Links
*Be yourself

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

*Freebies
*Include Question and Answers
*Privacy Policy
*Disclaimer
*Subscribe/Unsubscribe Informa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tion

As you publish your Ezine try to bond with your readers, limit your advertising and strive for a quality Ezine. If

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

you will do this you will have a quality product readers will appreciate.

When you publish an Ezine, your readers get to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

be more than an email address to you. After some time, they will come to rely on you and your publication.

In the begin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ing I had great concern that I would be able to produce an Ezine, but I have been writing and producing my Ezine for quit

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e a while now and my confidence has grown. After you start publishing your Ezine and you have a few copies under your be

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lt, those doubts will vanish and soon you will be brimming with confidence. You can do it and it won't be long before yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are a pro.

I have met lots of new people, my business is doing well and I have developed a confidence that I never had b

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

efore. This will happen for you as well. If I can publish an Ezine so can you.

Donnie De Loney

http:www.dymarketing.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Even something seemingly as basic as making sure my customer service phone line gets answered used to be a logistical nightmare for me -- until I started using a live answering service.

Opinion pieces are an highly effective means to share your expertise and gain attention for your products or services. Although the media loves opinion pieces, few people realize their power and the relative ease at getting them into the press. In fact, it's oftentimes much easier to get your opinion piece into the news than to have a reporter write about you or your company.

A suggestion box is a really good idea for your business. It can help you get valuable feedback from your customers -- feedback that they don't normally think to share with you.

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Advice You - You Can Publish an Ezine

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