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"A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Handled well, however, it'

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s a highly capable tool." --Al Czarnecki Communications

(http://www.topstory.ca/newsletters.html)

Test yourself Newsletter Quiz:

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Q. Do I need a newsletter?

A. Yes, because …

a) my business coach says I need one.

b) most speakers have one.

c) I believe it wou

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ld be a perfect component for my communication strategy and action plan for building platform. It will be consistent with the strateg

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y and congruent with all the other tactics (advertising, brochure, business card, web site, new book, sponsorships, etc.) It will als

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o reinforce my messages in a cost-effective way.

d) I want an additional tool to promote advance sales of my new book.

e) It will c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ost nothing, won't take any time and I haven't any time.

f) It's a project I would enjoy, or could easily delegate.

B. What's in it

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

for whom? Scratch your head. What are specific benefits for me? What's in it for the reader? Who are my mover and shaker recipients?

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

If content is king, what would compete with their golf game? How much subtle sell should I include, what value-added? Will it be in

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

teractive? Will you survey your readers for preferences and suggestions for content? Will you run competitions? Offer prizes?

C. Onc

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you've drawn up your list of proposed recipients, what would you like them to do with your newsletter? Choose only five of the follo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

wing:

a) delete unread and block further delivery

b) print out and use to wrap yesterday's fish

c) sign up, enjoy, share with a fr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

iend, request information, keep on file.

d) Sign up and offer you either a media interview on your new book or to review your book f

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

or the Globe and Mail/New York Times.

e) Sign up, praise your communication to the skies, sign two other friends and suggest you use

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

their compliments for a testimonial.

f) sign up and book you for the 2008 International Speakers Federation's convention keynote, h

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ire your training company for an eight-year contract and buy 10,000 copies of your book.

D. Next, take a tour. Study your colleagues

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

' newsletters. Venture onto sites such as: www.companynewsletters.com/index.html; www.bcentral.co.uk/marketing/ebusiness/writing-yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ur-newsletters.mspx. Review email campaign software, such as ConstantContact, www.constantcontact.com

E. Identify awards your newsle

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tter could win. Newspapers vie for awards each year. Then you can advertise: ''my award-winning newsletter …''!

And finally, when yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u send out your newsletter, put us on your list?

By Lindsay Kellock, whose own newsletter is available at www.yourbooksbestfriend.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The goal of every business is to maximize profit. Honesty, on the other hand, means you lose opportunities to make more from each transaction because you tell the truth. So, does honesty pay?

Whether you are selling or marketing you must identify your target customers and you must make sure you reach them. When selling this means you need to get to the decision maker to ask them if they are interested and begin the sales process. If you are marketing then this means you must very carefully target specific mediums to reach that target customer with a simple message that you wish to convey.

Referral networking is the best way to get new business. Ask any successful networker. However, many business owners make some fatal mistakes when joining these groups.

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