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Newsletters really DO work! With just a small amount of effort on your part they will work for you, even if your marketing budget a small.

Customer orie

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ntated newsletters are a wonderful way to market your business when on a budget. You can choose to write them yourself or even hire a ghost writer to do

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the job for you.

One of the most important elements of a newsletter is the title. Not only the main title itself but also the title of each separate new

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s piece. You want something catchy that will peak your customer’s interest… grab their attention.

Stick to the basics. Provide important, relevant and c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

oncise information. While it is acceptable to include such content as humor pieces, trivia or even recipes at times, remember the MAIN purpose of this ty

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

pe of newsletter is to SELL your product or service and to INCREASE your customer base.

Newsletters do not have to be long and involved. They do not hav

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e to contain a specific number of pages. In fact, many readers prefer a newsletter that can be digested in a matter of a few minutes as opposed to one th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at is several pages in length. What is important is to provide a regular and informative piece.

In order to make things easier there are many companies

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

that offer low cost newsletter management packages for businesses of all sizes. They are well worth the money when you consider the time you save when ut

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ilizing this service. Depending on the size of your newsletter (number of pages) and the number of subscribers that receive your newsletter each month, y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ou can literally save HOURS of work with one of these packages.

Most of these budget newsletter services offer free trial periods, online tutorials and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

some form of live help, via either a toll-free number or live online chat option. They do their best to offer “more than the next guy” to ensure you will

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

choose their particular service.

One example of such a service is Benchmark Email (http://www.benchmarkemail.com).
Packages start from as little a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s $9.95 per month. They offer a 30-day free trial, unlimited subscriber lists, unlimited email layouts and unlimited campaigns. They also offer image hos

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ting which eliminates the need to place newsletter images on your website.

Submit your newsletter information to various no-cost online newsletter direc

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tories and you will most certainly notice an increase in subscriber numbers. NOTE: Chances are you won’t receive hundreds of subscribers overnight, but y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ou will attract readers that probably would not have found you otherwise. Let’s face it, every new subscriber is a potential customer and obtaining new c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ustomers is what you are striving for!

To get started, list your newsletter at the highly recommended Directory Of Ezines (http://www.directoryofezines.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

com/add-your-ezine.html) and at EzineHub.com (http://www.ezinehub.com/add.html). They have a very high search engine rankings, which translates into the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

possibility of a large number of new subscribers.

The POWER TO SUCCEED is within you! Go forth and write, you will not be disappointed with the results.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Adapting Human Resource Functions: A human resource department that is properly informed of employee issues, demonstrates a high integrity level, and communicates effectively with staff and management supports a high level of confidence in the company, throughout the workforce. This article comments on the changing roles of human resource departments as companies change with the times.

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