Advice You - Internet and Businesses Online

Would you like to have a newsletter with barely satisfied subscribers who take a look at each issue and then remove it, or loyal reader

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s who can't wait to get your next issue?

A truly successful newsletter doesn't have just a bunch of subscribers, but "raving fans" who

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

have a strong relationship with you.

But how can you have such a winning newsletter?

#1. Quality Content

It doesn't really ma

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ter for your readers how professional your newsletter design is, or how long the articles are. They want "quality content". Period.

Af

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

er all, the reason why they joined your newsletter in the first place was because you made a promise to provide them with some certain

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

aluable information.

So each time you sit down to write your next issue, remind yourself what your readers expect to learn. What did y

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

u promise them? What benefits did you offer when asking them to sign up?

You should keep these answers in mind all the time when writi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g articles, making recommendations, and even placing ads in your newsletter. Make sure you deliver what you've promised. This is the se

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ret to keeping your readers happy and winning new subscribers through word-of-the-mouth.

#2. Let Your Readers See the Real You

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Which of the following newsletters would you like to read the most?

1. A faceless newsletter like it was written by a robot

or...

2.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

A newsletter with a personality that shines through its every word. You feel as if you know the writer and feel he/she is your friend.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

I don't think anyone in the world prefers the first one. Do you? I know all my favorite newsletters show what type of person has writt

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n them. When we read an article, all of us like to know the characteristics of the writer and create a picture of them in our mind.

Te

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

l your readers a little bit about yourself. The best place to share this information is "Editor's Notes" section. Tell them what makes

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ou happy, and what makes you upset. If you publish your newsletter in HTML format, you should definitely consider placing your photo at

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the top of each issue.

Let your readers see who you really are. Let your personality shine through your newsletter!

# Final Though

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s

More and more newsletters are being published every day about every subject you can think of. It means many options for for read

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rs, and many competitors for you. Your competitors are just 2 clicks away: One click on your newsletter unsubscribe link, and the other

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

on your competition's signup button.

So publish an informative newsletter providing quality content and let your readers know the REAL

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you. Now you can relax because yo know your readers will not even "look" at the competition.

Wish you the best of luck!

Ladan Lashkar

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Writing a business plan is no easy task, sure you can whip something together in a day or so, but without proper planning you are setting yourself up to fail. Many first time entrepreneurs have a bit of trouble writing a business plan, which will be acceptable to bankers and investors.

Because you're taking this course and reading this lesson, it's a pretty safe assumption that you can get on the Web and move around with certain adeptness. To access any given web pages, we are most likely to use its web address which is technically called a URL (Uniform Resource Locator) and click on hyperlinks and graphics to move from one page to another.

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