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Advice You - Delivering Your Email Newsletter
After creating your email newsletter, you face the challenge of delivery. With a
printed newsletter, there's usually only one method of widespread distribution: the
post office.
Fortunately, though,
Fortunately, though,
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
publishers of email newsletters have several choices. Let's now
work our way through this small jungle, and try to remember that although these
choices force us to do extra research, they also give us
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
many more options than we
have with printed newsletters.
The first choice is between manual and automated mail management. The manual approach is how many, if not most, email newsletters get started.
The first choice is between manual and automated mail management. The manual approach is how many, if not most, email newsletters get started.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
And, it's a good
system as long as the mailing list remains small, say something less than 100 or
200 names (depending on how efficient you are at managing your email program).
You can do this with
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
n email program like Outlook Express or Eudora.
But, if your list is growing, you'll soon grow impatient with the amount of time it takes to manually add and remove subscribers, as well as to send the
But, if your list is growing, you'll soon grow impatient with the amount of time it takes to manually add and remove subscribers, as well as to send the
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ewsletter.
For example, you might need to divide your list into parts, and send out a series of
mailings rather than just one, to keep the size down.
That's when it's time to check out the automated
That's when it's time to check out the automated
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
pproach, using mailing list
managers. These programs and services come in several forms. By the way -- and
you'll need to know this when you go looking for an automated service -- the
difference be
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ween an announcement list and a discussion list.
An announcement list is essentially one way, which takes in most regular newsletters, or ezines. You are the only person allowed to send a message to th
An announcement list is essentially one way, which takes in most regular newsletters, or ezines. You are the only person allowed to send a message to th
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
people who have subscribed. You're also probably the only person who knows the
email addresses of the subscribers.
However, if you want to make it interactive, with recipients allowed to post cont
However, if you want to make it interactive, with recipients allowed to post cont
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ibutions, as well as receive them, then you need a discussion list. For most of
us, though, an announcement list is the best starting point for a newsletter.
Now, if you have chosen to automate, you ne
Now, if you have chosen to automate, you ne
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
d to decide whether you want to do it
yourself, or have someone else do it for you. If you plan to do it yourself, then you
need a dedicated mailing list program. A couple of well-known providers are
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ada
Mail and MailLoop. To find other mailing programs, enter the phrase "mailing
software" (with or without the quotation marks) in a search engine.
Of course, it's much easier to have someone else d
Of course, it's much easier to have someone else d
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
the mailing for you, and that's
where we're going next, since few of us have the expertise or time to do it
ourselves.
Full service providers take care of all, or almost all the work for you. You fi
Full service providers take care of all, or almost all the work for you. You fi
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
l in a few
forms, make a few choices, and then they take over and do the rest. Those duties
include adding and removing names, sending the mail, and handling mail that can't
be delivered (expect as
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
any as 5% of messages to 'bounce' back after each mailing,
once your list begins to grow).
So, if you've decided to use a full service provider, you next have to decide whether to use a free service
So, if you've decided to use a full service provider, you next have to decide whether to use a free service
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
r pay-for-service provider. Again, free generally works well
when your list is small, and grows more problematic as the number of subscribers
increases.
Free services offer many of the same services
Free services offer many of the same services
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
s the commercial services, but don't
charge a fee. The catch? They place an ad in your e-mail newsletter. If you sell
advertising the free service takes away a revenue spot. Or they restrict the numbe
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
of subscribers or the number of mailouts. Services I've used include Topica,
MailerMailer, and at the moment, I use ResponseBot. Again, you can find other
services by using a search engine or direc
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ory.
One of the great advantages of using free services is the opportunity to try out different services before making a commitment. Test drive each one for a few issues to find out whether or not yo
One of the great advantages of using free services is the opportunity to try out different services before making a commitment. Test drive each one for a few issues to find out whether or not yo
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
like it, then make your choice.
Summing up, finding your way through the delivery choices can be a big job. But, be grateful for the choices, and use free versions to find out which works best for you
Summing up, finding your way through the delivery choices can be a big job. But, be grateful for the choices, and use free versions to find out which works best for you
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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