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Advice You - What I've Learned From My Subscribers
As editor/publisher of Book Promotion Newsletter, I am fortunate in having an eclectic group of subscribers who number in the thousands. The ezine is interactive and subscribers are encouraged to
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
share their innovative marketing techniques.
Since starting the ezine in March 2003, I have learned a great deal about the do’s and don’ts of book promotion. Some has been through my own experi
Since starting the ezine in March 2003, I have learned a great deal about the do’s and don’ts of book promotion. Some has been through my own experi
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ence as author of two local guidebooks, Catskill Alive (second edition) and Long Island Alive, both published in 2003 by Hunter Publishing. But most of what I know today comes from this creative
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
group of authors, publicists, book reviewers, book coaches and editors.
First and foremost, subscribers agree, never hold a book signing without an accompanying presentation, contest or event. S
First and foremost, subscribers agree, never hold a book signing without an accompanying presentation, contest or event. S
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
imple lectures can be a bust – To promote my guidebooks, I spoke at Barnes & Noble and Borders to large groups of people who asked questions and challenged my knowledge and then left without purc
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
hasing one book.
One subscriber gets around this by doing “teaser” programs, in which she speaks about material not included in her book about plants. She says these presentations are successful
One subscriber gets around this by doing “teaser” programs, in which she speaks about material not included in her book about plants. She says these presentations are successful
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
because people are enticed to buy her book for new information. Subscribers who have written about animals bring them along; healing therapists who authored a book in their field do healing sess
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ions in the bookstore. The rest of us have to find something unusual to add pizzazz to our signings.
Targeting your audience is a must. A subscriber who wrote a humorous book about his running k
Targeting your audience is a must. A subscriber who wrote a humorous book about his running k
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
new that having a book signing at Borders was not the way to go. He needed to find runners so every weekend for the first four months the book was out he’d travel to marathon races and do a humo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
rous presentation to the runners the night before the race and sell books. He reports that “it worked great and the race directors enjoyed providing something new and different.”
Another subscri
Another subscri
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
er who wrote a travel narrative about a journey across America with her two children tailors her press releases, speaking engagements and promotional efforts to different niche markets. She feels
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
her book has broad appeal so not only markets to mother’s groups, women’s groups and parenting publications but also to veteran’s groups and the military since terrorism and patriotism are relev
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ant to her message.
All authors pitch the media but how many of them are successful? One subscriber uses her “expert” status to interest the media. Her book deals with net crimes and she peruses
All authors pitch the media but how many of them are successful? One subscriber uses her “expert” status to interest the media. Her book deals with net crimes and she peruses
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
the news online on a daily basis. When she finds an article that relates to a chapter in her book, she sends the reporter an e-mail stating why she liked the article and that she’s available as
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
a cybercrime expert for expert stories. Her e-mail ends with the press release for the book.
Some subscribers were experts before they became authors and use their expertise wisely. One doctor/a
Some subscribers were experts before they became authors and use their expertise wisely. One doctor/a
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
uthor was invited to the 2004 Olympics in Athens and when a reporter surfaced, the doctor introduced him to the staff and then retreated. He didn’t want to pursue the reporter as others had done.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
But in the end the article praised the doctor.
Above all, my subscribers have been my support system. After compiling the best of their strategies into a book and sending it off to a publisher
Above all, my subscribers have been my support system. After compiling the best of their strategies into a book and sending it off to a publisher
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
who expressed interest, I was feeling blue. I didn’t know if the publisher would in fact publish the book or when I could hear from them and expressed my angst in the newsletter. This drew a floo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
d of suggestions on how to fill the time until the publisher calls: “wait a month before calling,” “devote some time to your hobby,” “write another book,” “exercise,” “get your marketing plan in
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
order.” One subscriber wrote that “a sense of being at loose ends is normal when you have completed a project that required a lot of energy and concentration. It’s kind of an empty nest syndrome.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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