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Advice You - Why Aren't You Writing Ezine Articles?
I'm amazed!
Everywhere I go on the Web, people are desperately searching for ways to get more traffic to their websites. Some will even pay hundreds of dollars for an Express Listing in Yahoo.
And yet one of the most powerf
Everywhere I go on the Web, people are desperately searching for ways to get more traffic to their websites. Some will even pay hundreds of dollars for an Express Listing in Yahoo.
And yet one of the most powerf
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ul ways of driving traffic to your website is completely free and anyone can do it.
A few savvy webmasters have been using this technique for years to drive high-volume traffic to their websites. And they've made a fortune!
A few savvy webmasters have been using this technique for years to drive high-volume traffic to their websites. And they've made a fortune!
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
I'm talking about Ezine Articles.
There's a huge demand for Ezine Articles right now but only a handful of people are using this technique. That's why you keep seeing the same articles being published in dozens of different
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Ezines.
Why are Ezine Articles such a powerful promotion technique?
When you get your Article published in an Ezine,you're basically getting an enormous Ezine Ad for free. But your Article is much more powerful than an Ezi
Why are Ezine Articles such a powerful promotion technique?
When you get your Article published in an Ezine,you're basically getting an enormous Ezine Ad for free. But your Article is much more powerful than an Ezi
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ne Ad.
Why?
A normal Ad is there simply because someone paid to have it placed there. But your Article is there because the Publisher thinks you have valuable information that will benefit his or her readers. In other words
Why?
A normal Ad is there simply because someone paid to have it placed there. But your Article is there because the Publisher thinks you have valuable information that will benefit his or her readers. In other words
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
, you are an expert.
Who would you be more likely to buy from? Someone who paid to have an Ad inserted, or someone who is an expert and has just written an Article full ofvaluable information?
I first discovered the power o
Who would you be more likely to buy from? Someone who paid to have an Ad inserted, or someone who is an expert and has just written an Article full ofvaluable information?
I first discovered the power o
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
f Ezine Articles in May of this year when I wrote an Article titled '10 Tips For Successful Ezine Advertising'. Two weeks later it was published in 'WebProNews' (WebProNews, May 15, 2000), which has a circulation of 500,000.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
I could hardly believe it - my Article being read by half a million people!
Less than 2 weeks later another of my articles ('How To Get The Most Out of Your Ezines') was published in the same Newsletter (WebProNews, May 26,
Less than 2 weeks later another of my articles ('How To Get The Most Out of Your Ezines') was published in the same Newsletter (WebProNews, May 26,
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
2000).
By the end of that month, traffic to my website had more than tripled. Suddenly, I was earning a very respectable income from my affiliate programs.
To fully understand the power of Ezine Articles, let's put a moneta
By the end of that month, traffic to my website had more than tripled. Suddenly, I was earning a very respectable income from my affiliate programs.
To fully understand the power of Ezine Articles, let's put a moneta
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ry value on them. At a rough guess, Iwould say that a well-written Ezine Article has at least twice the pulling-power of a Top Sponsor Ad.
A Top Sponsor Ad in 'WebProNews' costs $4,000 - so with those two articles of mine, I
A Top Sponsor Ad in 'WebProNews' costs $4,000 - so with those two articles of mine, I
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
got $16,000 worth of free Ezine Advertising!
Let's compare Ezine Articles with two other, highly-rated promotion techniques: Search Engine Listings and Ezine Publishing.
A Search Engine listing is essentially a 'passive' ap
Let's compare Ezine Articles with two other, highly-rated promotion techniques: Search Engine Listings and Ezine Publishing.
A Search Engine listing is essentially a 'passive' ap
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
proach to marketing. You still have to wait for people to search on your keywords. Ezine Articles are much more 'pro-active'; your articles land right in the middle of dozens or hundreds of different Ezines. With Ezine Articl
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
es you're not waiting for people to find you - you're going out there and finding them.
Let's say you publish an Ezine that has 2 or 3thousand readers. Each week, your website URL and your name are going to 2,000 to 3,000 pe
Let's say you publish an Ezine that has 2 or 3thousand readers. Each week, your website URL and your name are going to 2,000 to 3,000 pe
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ople. Even if your subscriber-base is growing by 5% per month, basically you're reaching the same audience each issue. Butimagine you write an Article that gets published in 30 Ezines that each have a readership of 2000 peopl
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e. You've now reached 60,000 people!
The possibilities with Ezine Articles are enormous.
Many people feel unable to write. You may be one of them. But the fact is, anyone can write an Ezine Article. You must have seen those
The possibilities with Ezine Articles are enormous.
Many people feel unable to write. You may be one of them. But the fact is, anyone can write an Ezine Article. You must have seen those
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
'Tips' Articles that look like a shopping list of things to do? They're very popular amongst Ezine Publishers. Every week I see half-a-dozen of them. So the fact is, if you canwrite a shopping list, you can write an Ezine Ar
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ticle!
At this point you may be saying to yourself: "But I'm not an expert - who would be interested in my Articles?".
The answer is: "Lots of people!".
If you've been running an online business for 6 months, or even just
At this point you may be saying to yourself: "But I'm not an expert - who would be interested in my Articles?".
The answer is: "Lots of people!".
If you've been running an online business for 6 months, or even just
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
for 3 or 4 months, you now know many things that you didn't when you first started. Imagine if you could have had the knowledge you nowhave when you first began!
So for someone who has just ventured onto the Web, your experi
So for someone who has just ventured onto the Web, your experi
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ence and knowledge could be extremely useful. And remember - the Internet is growing so fast, there are masses of people who know much less than you do.
More than 5 million Americans joined the online world in the first thre
More than 5 million Americans joined the online world in the first thre
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
e months of 2000, which averages toroughly 55,000 new users each day, 2,289 new users each hour, or 38 new users each minute!
So if you learn this technique, there's a huge marketwaiting for you.
(c) 2000, by Michael Southo
So if you learn this technique, there's a huge marketwaiting for you.
(c) 2000, by Michael Southo
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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