Advice You - Internet and Businesses Online

I received a very good question from a subscriber and I wanted to share it with you:

"I have almost 500 people sigend up to receive my ne

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

wsletter but each time I send it 8-9 open it and 1 =3 click onto the website. Now what do I do?"

Honestly, there could a lot of factors

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nvolved in the low open rate. If 8 or 9 actually open it and then you get 1-3 click...that's pretty good. But the problem here, seems to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

be with getting people to open the darned email.

Here's a couple things to think about:

1. How much of your email is getting through? Co

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ld your email or the service you're using be blacklisted by certain ISPs? I would check and see if you can see how many of your emails a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

re actually going through.

2. How about a compelling subject line? Test out different subject lines to see what grabs your subscribers in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

erest. If you're still writing:

"MyDomain.com Newsletter Issue 1 Vol 14"

Then cut it out!:) That's not going to get people to open it.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Try to give them a quick glimpse of what's inside and make it interesting. You'll probably find certain things grab your subscriber's att

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ntion than others.

3. What are the contents of your newsletter like? Is there a reason for people to open it if they don't have their wal

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

let ready to buy something? I know that many people who sell products only place information about product specials, etc....but if your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ubscriber is not in a buying mood, they may not open your email.

Go the extra mile and provide them with VALUE in your newsletter. Give

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hem special tips and advice related to your product that will help them solve problems.

For example, if you sell corporate gift baskets -

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

give tips on developing client relationships or anything related to the goal of corporate gift giving.

4. If you reach a broad audience

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

customize your mailing lists. I happen to know the lady who submitted this question does sell gift baskets...but she sells all kinds of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

gift baskets. What kind of value can you deliver to your customers / prospects if some of them:

- buy new baby gift baskets

- buy corpo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ate gifts

- buy Valentine's gifts

It's tough. I'd look to Amazon as the ultimate model to emulate -- they customize information for you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

based on your interests. They know what you looked at when you visited their website and they also keep track of what you buy. Then they

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

deliver relevant products and content to you.You can apply the same plan to your mailing lists.

You can give opt-in subscribers tell you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

what topics they are interested in or if you are putting your customers on your follow up list -- make sure that follow up list is relat

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d to what they bought.

Keep working at it and learning what your subscribers WANT and deliver it to them. Don't give up...just get better

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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