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Advice You - 7 Ways You Can Make a Huge Impression With Your Ezine Welcome Message
Many times I receive a Welcome Message from someone after I subscribe to their ezine that leaves me wondering what I just jumped into. A welcome message is one of your first contacts with your subscriber, and it should say something that sets you apart from everyone else right at the get-go. It is, after all, one of your first impressio
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ns with prospective customers – and first impressions absolutely do count on the internet. Not only is your welcome message a natural opportunity for you to connect with your subscribers, it’s also your chance to make sure they remember you with positive anticipation so that they will be eager to open up your next message when it arrives
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
.
Here are my Top Seven tips for what goes into making a great Welcome Message (and some suggestions on what to avoid).
1. Be positive and upbeat. This communicates a winning attitude. So many of the welcome messages I have received were as dry and matter-of-fact as a stale piece of bread. Your welcome message should convey an elemen
Here are my Top Seven tips for what goes into making a great Welcome Message (and some suggestions on what to avoid).
1. Be positive and upbeat. This communicates a winning attitude. So many of the welcome messages I have received were as dry and matter-of-fact as a stale piece of bread. Your welcome message should convey an elemen
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
of excitement and passion about the topics covered in your ezine, as well as your eagerness to serve the needs of your subscribers. You should also give them a heads-up about who you are and what they can expect from you in the future.
2. Show them what they can expect from your ezine. Setting their expectations is one of the most imp
2. Show them what they can expect from your ezine. Setting their expectations is one of the most imp
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ortant things you can do right from the start, and when done in a clearly defined manner will save you from many complaints later on. If you show them up front what you intend to deliver, you will remove any cause for disappointment later on. Say something like: ‘You can expect one or more of the following features in every issue of my
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
zine’ – and then go on to list some of the recurring topics you plan to address, with some brief comments about why those topics are so important. Better yet – give them a link to a sample edition or your archives so they can discover for themselves what to expect. Don’t just explain, demonstrate to your subscribers why your ezine is un
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
iquely qualified to be their best resource in your niche.
3. Whet their appetite. Doing this creates an element of suspense (which is something you definitely want to do…). Have you ever said to somebody, “I know something you don’t know”? Ever notice how some people simply can’t wait to find out whatever it is you know? Well, this
3. Whet their appetite. Doing this creates an element of suspense (which is something you definitely want to do…). Have you ever said to somebody, “I know something you don’t know”? Ever notice how some people simply can’t wait to find out whatever it is you know? Well, this
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
technique has a similar effect by creating a sense of positive anticipation for what is to come in future editions of your ezine, or future projects you have planned for your subscribers. You can create a sense of anticipation by saying something like: ‘In the next issue I will reveal a new product that no one else in this industry knows
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
about, and it will save you literally hours of time every month in your business.’ Doing this frequently gives your readers a solid reason to want to check out the next issue of your ezine – just make sure that what you finally have to say was worth the wait. Be sure to tell them when the next issue will be arriving in their in box.
4
4
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
. Identify your ezine in the subject line. The subject line should always identify you or your ezine as the source of the message. Doing this communicates an element of consistency, and makes it easier for them to identify and file your messages now and for future reference. Many times I see a subject line that simply says “Thank You f
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
r subscribing”. With the volume of email I get every day, I have no clue where this message is coming from. For all I know, it could be spam. You should clearly identify the origin of the message, and personalize it. For example:
“KK ezine Welcomes Katie: It’s Great to Have You Onboard!”
You should also make sure the subject line be
“KK ezine Welcomes Katie: It’s Great to Have You Onboard!”
You should also make sure the subject line be
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
gins with the same text every time, so your subscribers can easily identify you when they see your email and reference or archive your ezine in the future. For example:
“KK issue 102 for Katie: Helping Your Customers With Search Engines”
Is a much more searchable title than simply…
“Helping Your Customers With Search Engines”
This me
“KK issue 102 for Katie: Helping Your Customers With Search Engines”
Is a much more searchable title than simply…
“Helping Your Customers With Search Engines”
This me
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ssage could have originated from almost anyone. You want your your subscribers to know that it came from you. This is also important for another reason: If your welcome message includes valuable information and the recipient needs to get at it quickly a few weeks from now, all he needs to do is conduct a search for the term “KK” and he’
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
got his finger on ALL your messages in a matter of seconds.
5. Provide some valuable information or offer a free gift. Doing this communicates your willingness to begin meeting their needs immediately. Right from the very start, you can begin giving your subscribers what they are looking for. This means that you must have a clear and
5. Provide some valuable information or offer a free gift. Doing this communicates your willingness to begin meeting their needs immediately. Right from the very start, you can begin giving your subscribers what they are looking for. This means that you must have a clear and
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
accurate understanding of the needs in their niche. Make sure your welcome message provides them with a link to a free and valuable ebook, report, or article that will be of interest to or will solve a problem common to them. Be sure to include a set of clear and concise ‘how to’ instructions for accessing or using whatever you’ve give
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
them.
6. Remind them why they are receiving this message from you. Doing this communicates that you are attempting to be considerate. Believe it or not, some people may not remember that they subscribed to your ezine (crushing, I know…). Or, someone else may have subscribed using their email address. In any case, it’s always wise to
6. Remind them why they are receiving this message from you. Doing this communicates that you are attempting to be considerate. Believe it or not, some people may not remember that they subscribed to your ezine (crushing, I know…). Or, someone else may have subscribed using their email address. In any case, it’s always wise to
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
include a comment something like this in your opening remarks:
“Hello Katie, this is Kevin Wirth, and I’d like to extend a warm welcome to you for subscribing to ‘Kevs-Korner’ ezine. This is just a reminder that you or someone using your email address subscribed to Kevs-Korner from my web site at http://www.kevs-korner.com or at one of
“Hello Katie, this is Kevin Wirth, and I’d like to extend a warm welcome to you for subscribing to ‘Kevs-Korner’ ezine. This is just a reminder that you or someone using your email address subscribed to Kevs-Korner from my web site at http://www.kevs-korner.com or at one of
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
my other web sites. If you did NOT subscribe, you can choose to unsubscribe at any time by clicking on the link at the end of this message.”
7. Ask them what they want to hear about from you. Doing this communicates that you are truly focused on their needs, not yours. And this is one of the most powerful things you can communicate t
7. Ask them what they want to hear about from you. Doing this communicates that you are truly focused on their needs, not yours. And this is one of the most powerful things you can communicate t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
your subscribers, because they want to know what’s in it for them when they sign up to receive your ezine.
One ezine editor recently included this comment in the welcome message he sent to me:
"If there was one thing you KNEW you could COUNT on reading (or discovering) in every issue of my newsletter, something that would cause you to
One ezine editor recently included this comment in the welcome message he sent to me:
"If there was one thing you KNEW you could COUNT on reading (or discovering) in every issue of my newsletter, something that would cause you to
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
NEVER miss reading it, what would that one thing be?"
This is a great way to let your readers know you care about what matters to them, and it opens the door for them to give you their all-important feedback. Taking this approach is an excellent way to help ensure that you are providing information your subscribers expect or want to see
This is a great way to let your readers know you care about what matters to them, and it opens the door for them to give you their all-important feedback. Taking this approach is an excellent way to help ensure that you are providing information your subscribers expect or want to see
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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