Advice You - Internet and Businesses Online

It’s not enough to prepare and distribute a monthly newsletter, one that offers information of genuine value to your market. You also have to make sure your newsletter gets opened and r

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ead! Covering letters provide reasons for recipients to open, download and read your newsletter each month.

Covering letters are ‘advertisements’ for each issue of your newsletter. In

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

today’s time-starved environment, you have to provide good, solid reasons for recipients to stop what they’re doing and invest time reading your newsletter.

You should devote as much c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

are to preparing your covering letters as you devote to the newsletters themselves.

Covering letters provide a bridge, between the recipient’s self-interest and the contents of your ne

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sletters. Covering letters should describe how recipients will benefit from reading the current issue of your newsletter. Otherwise, your newsletter may go unread.

There are two types

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of covering letters: those distributed by email and those mailed in envelopes along with printed copies of your newsletter. Both types should begin with a ‘sales pitch.’

--Email coveri

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng letters. Use the subject line of text or HTML covering letters to encourage recipients to read attached copies or direct recipients to your web site where they can download the lates

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t issue.

--Mailed covering letters. Include a ‘teaser’ on the outside of the envelope containing your newsletter and covering letter. Like the subject line of an email, the teaser shou

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d promise the benefits described in the covering letter and delivered in your newsletter.

Successful covering letters contain four essential elements:

1. Engagement – Engage recipient

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s by showing familiarity with their problems and goals. Make it obvious that you understand their problems and can help solve them. A subject line or envelope teaser like: ‘June, 2004 N

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ewsletter’ fails to provide recipients with a reason to read on.

‘June Newsletter: Cutting Employee Absenteeism’ does a better job of promoting newsletter content and encouraging reade

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rship.

The headline and first paragraphs of the email or covering letter should continue to engage by describing, in increasing detail, the benefits recipients will gain from reading y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ur newsletter:

- What problems does the current issue address and solve?

- What goals will the current issue help your readers achieve?

2. Proof – Next, use the covering letter to pr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ove the value of reading your newsletter:

- Case studies – Summarize case studies mentioned in your newsletter.

- Procedures – If your newsletter shows how to do a task, list the numb

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

er of steps or describe one step in detail.

Whenever possible, include testimonials from individuals or clients who have successfully benefited from the ideas described in the current

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

issue.

3. Next step – Show how to access your newsletter by:

- Opening the email attachment

- Downloading the newsletter from your website. (Make sure recipients can easily locate th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

specific page.)

- Clicking a link, but also include a URL in case the link doesn’t work.

4. Promotion – Encourage recipients to pass along your newsletter to associates and friends w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ho might benefit from its content. Planting the ‘sharing seed’ each month can play a big role in increasing the size of your opt-in mailing list.

Before distributing, review your newsl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

etter after completing your covering letter. Ask yourself:

- Headline: Does the headline develop the promise made in the letter?

- Content: Does my newsletter actually deliver the pro

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

mised benefits?

Edit and rewrite your newsletter until you can answer ‘yes’ to both questions. And then use your covering letter to persuade recipients to open and read your newsletter

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/63633/adviceyou-Covering-All-The-Bases-How-to-Make-Sure-Your-Newsletter-Gets-Opened-and-Read.html">Covering All The Bases: How to Make Sure Your Newsletter Gets Opened and Read</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/63633/adviceyou-Covering-All-The-Bases-How-to-Make-Sure-Your-Newsletter-Gets-Opened-and-Read.html]Covering All The Bases: How to Make Sure Your Newsletter Gets Opened and Read[/url]

Valuable Customer Service Tips for the home based business. Make good customer service become excellent customer service by finding out what the customer needs.

Competition is a mind-set that creates fear and results in activities that do not support business longevity or personal peace of mind. Creating meaningful encounters with clients is the way to rise above and ultimately eliminate competition. Abandoning preoccupation with “the sales pitch”, “the close” and the concept of “overcoming objections” from sales presentations can create an environment of trust in which prospects ultimately sell themselves.

Day Job Killer is a downloadable book that shows you how to improve your income through Internet marketing. Look beyond the hype and you will find the book that is full of good advice to help you succeed in making money on the Internet.

Tags

Links

Advice You - Covering All The Bases: How to Make Sure Your Newsletter Gets Opened and Read

Related Articles: