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One-Page Newsletters can do more than help you keep in constant touch with clients and prospects and educate them to desire your products and services. Each issue can also generate immediate s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ales!

Simply combine the educational content of your newsletter with a monthly promotion described in the covering e-mail or on the page of your website where readers can download each issue.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Once you have engaged your reader’s interest, offer them an engaging next step that accelerates their interest and encourages them to buy right now.

Here are some tried-and-proven ways:

• T

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

leconferences. One of the easiest, least expensive, and most powerful ways for you to monetize—or convert your newsletter into profits—is to invite readers to a free teleconference where you p

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rovide additional information and invite them to discuss the topic and ask questions. Costs are negligible. Use e-mail autoresponders to deliver the phone number and a special PIN (personal id

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ntification number) plus last-minute reminders.

• Special report. Offer an in-depth treatment of the topic covered in your newsletter. You can either sell it or offer it for free, upon e-mail

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

request. You can also deliver additional information on unlinked web site pages or via e-mail.

• Promotions. When appropriate, offer special pricing or terms on products or services associat

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ed with the topic of your newsletter.

• Event marketing. Offer free demonstrations or seminars in your store, an office, or a hotel meeting room. Or, offer a free 30-minute introductory meeti

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g or telephone consultation.

Here’s how to maximize response:

• Encourage e-mail registration. This creates a list of prospects interested in particular topics for later follow-up.

• Focus.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Separate the educational content of your newsletter from the promotional message in the e-mail announcing each new issue or on the page of your website where your newsletter can be read or do

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nloaded. Never put time-sensitive information in your newsletter!

• Separate the why’s” from “how’s.” Emphasize problems, solutions, and benefits in your newsletter. Limit the details of your

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

solution to your follow-up information and events. Keep your newsletters short.

• Add urgency. Schedule your call to action event immediately after you distribute your newsletter. Encourage

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

early registration by emphasizing limited teleconference capacity, limited quantities, or place a time limit on promotions.

• Vary your call to action. Don’t follow the same call to action ea

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

h month. Vary teleconferences, special reports, promotions and free consultations.

• Follow-up. Thank those who attend events or requested more information.

• Track your results. Note which

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

topics and calls to action result in the most sales. Repeat your winners.

Success requires planning. Start by creating a 12-month Editorial Calendar describing the topics you are going to dis

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

uss in each of the upcoming issues of your newsletter.

Then, choose the type of call to action, or promotion, most appropriate for each month’s topic. As you review each issue in your editori

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

al calendar, ask yourself: “What’s the best way to leverage my market’s interest in this topic?” It takes time to put together a successful promotion or prepare special reports and teleconfere

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nces. But, if your call to action projects a last-minute or amateurish image, you’ll be wasting the momentum your newsletter has generated.

• On-going process, not isolated event. Success req

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ires an on-going series of newsletters and related promotions. Use your 12-month editorial calendar to schedule your efforts on several newsletter issues and promotions each month.

• Encourag

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e pass-alongs. Invite recipients to share your e-mails and newsletters.

• Be specific. Describe the specific action you want the recipient of your message to take. Summarize important details

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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