Advice You - Internet and Businesses Online

About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, the war on sp^m is not being won at all.

In fact, the problem i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s now so serious that sp^m is shaping up to be the greatest threat to online marketing.

The threat comes not from sp^mmers themselves, but from the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

filters that are being used to block them.

These filters are hitting hard at the very core of ecommerce - Ezine Publishing.

Anti-sp^m filters opera

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

te at two levels: (i) client-side programs that reside on individual computers and (ii) server-side programs that ISPs are using to block incoming s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

^m.

The problem is that the filters are now so sensitive they are blocking even the most innocent of Newsletters.

For example, if your Newsletter c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ontains the words 'remove', 'unsubscribe' or 'click here' it will trigger anti-sp^m filters in many of the programs that are now being used by ISPs.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

The result?

Your Ezine is zapped, deleted - and a large percentage of your s^bscribers will think you have stopped publishing your Newsletter.

Wh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at can you do about it?

Here are some tips to avoid sp^m filters:

(1) Post your Newsletter online and then email your s^bscribers to tell them that

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he latest issue is now available online.

(2) In your Newsletter carefully avoid (both in the subject line and the body text) all words that are lik

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ely to trigger anti-sp^m filters. Use the fr^e service listed at the end of this article - it will flag any words in your Newsletter that trigger an

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ti-sp^m filters.

(3) Instead of saying 'to unsubscribe' (which is a phrase commonly found in sp^m), say 'If you no longer wish to receive...' or 'If

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you wish to leave this mailing list...' or 'To take yourself off this list...'

(4) If there are trigger words that you simply cannot avoid, you ca

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

disguise them using carets (^) or other symbols. The 'F' word would become fr^e and the 'U' word would become uns^bscribe.

(5) Include the word 'Ne

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

wsletter' in the subject line of your email - this will help the filters identify your email as non-sp^m.

(6) Avoid whole words in upper case. In ma

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ny Newsletters the headers are capitalized - this will trigger the filters.

(7) If your Newsletter contains ads, scrutinize them carefully - ezine

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ads, by definition, contain words frequently used by sp^mmers.

Here is a fr^e service that will help you avoid sp^m filters. Before you mail out you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Newsletter, just send a copy of it to the email address below with TEST in the subject line: mailto:spamcheck@sitesell.net

Within a few seconds you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

'll receive a report that analyses your Newsletter and gives you a score (0 to 5=no problems 12-16=over the limit for most ISPs).

If you write artic

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

les, it's worth submitting them to this test as well, together with your Resource Box (Sp^mCheck gave this article a score of 1.9).

Sp^mCheck is ope

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rated by Sp^mAssassin, a filter that is widely used by ISPs - so this is a good test of whether your Newsletter will get through to your s^bscribers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/63647/adviceyou-Is-Your-Ezine-Being-Zapped.html">Is Your Ezine Being Zapped?</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/63647/adviceyou-Is-Your-Ezine-Being-Zapped.html]Is Your Ezine Being Zapped?[/url]

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Advice You - Is Your Ezine Being Zapped?

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