Advice You - Internet and Businesses Online

1. Many Ezine Publishers use too many styles of separator in their Newsletter. I recently saw an Ezine that

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

used no less than 7 different separators:

++++++ ------ ~~~~~~ \\\\\\ ...... ====== ******

This confuses

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the reader and makes your Ezine difficult to read. Your Newsletter will look much smarter and be much easie

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to read if you use just one or two styles of separator.

2. Always give an email address for your readers

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

o un- subscribe. Making your readers go to a website to unsubscribe will create more traffic but it won't m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ke you popular.

3. Place the email address for unsubscribing near the top of your Newsletter where it can

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

easily be seen. That will avoid messages from your readers asking you to unsubscribe them.

4. Put the titl

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of your main article in the subject field of your Newsletter. People are much more likely to open an Ezine

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

whose subject field reads:

WebTrafficDaily: '10 Power Tips to Boost your Traffic'

than:

WebTrafficDaily,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Vol 14 Issue No. 6

5. Unless your Ezine specializes in offering free ads, limit your classifieds to ten pe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

issue. More than that and your readers will be irritated and the ads will lose their effect.

6. In every

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

issue of your Newsletter, tell your readers about some new resource you have added to your Website - give t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

em a reason to come back. After all, that's one of the main reasons for publishing an Ezine - to turn one-t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

me visitors into repeat visitors.

7. Before sending out your Newsletter, do a trial run and send it to you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

self. I do this and I almost always find some little error that needs fixing.

8. Keep an archive of back-i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sues on your website. People are more likely to subscribe to your Ezine if they can see a sample.

9. Searc

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

h the Web for Tips on the theme of your Ezine - include an 'Editor's Tip' in each issue.

10. Format your N

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

wsletter to 60 characters-per-line. You can either do this manually using a 'ruler' such as this:

01234567

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

901234567890123456789012345678901234567890123456789

Or you can use an ASCII file formatter (much quicker)

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

uch as 'Ezine Assistant'. Ezine Assistant is free and you can download it at: http://www.ezineassistant.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Emotions are what drive a successful fundraiser. People need to feel good and proud of them selves when they give. This will keep the donations pouring in. It is however, good practice to keep in mind other points as well as keeping your givers happy. Below are some of the other points to consider.

The planning and testing stage is the time to research your ideas to figure out if there really is a market for your product. How can you do your homework on something that is new?

Business is the creation, selling and delivery of a product or service for a profit. When the small business loses this focus on the bottom line, failure is invited.

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Advice You - 10 Tips For Ezine Publishers

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