Advice You - Internet and Businesses Online

What makes your ezine hot stuff? With literally thousands of ezines online today, how can yours stand out or is it doomed to stay in the junk mail fold

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ers??

The first thing to think about is, what is your ezine about? Do you have a clue? If you don't know then you can bet a million dollars that your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

readers haven't the slightest idea what you are talking about.

Define what your purpose is in the first place.

Information, Advertising, Current Event

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s, Reviews.

The choice is yours and the possibilities are endless..

One of the biggest mistakes I see a lot of people do is to mirror another ezine. W

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e all have ezines that we love to read and learn from but that doesn't mean that you need to duplicate the exact same type of ezine. Many of us get suc

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ed into this online world completely forgetting our original goals and end up just jumping on the band wagon instead of being unique.

What works for o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ne may not work for you.

Don't get fooled into that "If I can do it so you can you" Syndrome.

It is not just about copying and pasting anymore...

> P

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ut some flair into your words. You don't have to sound like a robot. Develop your own style of writing so that everyone knows your style and will come

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to appreciate it even more.

> You don't need to reveil your entire life story but stories that are relevant to the topics are great openers.

> If you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

use advertising in your ezine, try to compliment the advertising according to your topics. Targeted advertising means a more increased chance of someon

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

purchasing your products and services.

> Ask and you shall find out.

Poll Your Readers and find out what interests them. You may be surprised at the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

responses. Publishers have to think in three ways.

As A Publisher

This is my name on this ezine. Do I care what I publish or will I just keep this e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

zine the same way? Do I care what my readers think, will paid advertisers want to pay to advertise with me?

Am I committed to helping people through th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e power of email advertising or do I just care of making a fast buck telling people about every fly-by-night program that comes along?

As A Reader

Wh

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

at keeps you subscribed? Is it because of the good information. Do you find yourself waiting for another exciting issue to come out. If the issue doesn

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t arrive do you contact the publisher to find out if an issue is coming out.

Do you read the issue and feel you have learned something new? Something

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

that will help make your life better, easier, more helpful?

As An Advertiser

If I want to advertise in this ezine, why should I? Is it because of the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

low prices or is it because the ezine has a responsive list of people who WANT to read what the publisher has to say. If the publisher doesn't care wh

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

at they put in their ezine, then why should I bother pulling out my credit card?

Many publishers new and old all go through this problem. That is whe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n you need to sit down and view yourself from those three perspectives and then you can understand where you, your ezine, and your reputation is headed

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In this article I would just like to let people know that it's way too easy to blame other people for their downfalls when with some effort their lives could be so much different

I was exchanging correspondence with a fellow writer when he mentioned his interest in morphing from being an article contributor into becoming an e-book author and publisher. I want to share my take on this with you, as well as what I told him regarding conventional book publishing, says Dr. Gary S. Goodman, top speaker, best-selling author, and popular radio and TV commentator.

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Advice You - What Makes An Ezine Worth Reading?

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