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Advice You - 22 Ways to Grow Your Subscriber List
1. Don't bury your subscriber form, place it on your home page and or every page and make it VERY easy to find.
2. Add a one-liner to the byline section of your online published articles. For example: "You can subscribe to [name]'s free e-newsletter by visiting [URL]."
3. Give peop
2. Add a one-liner to the byline section of your online published articles. For example: "You can subscribe to [name]'s free e-newsletter by visiting [URL]."
3. Give peop
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
le an additional incentive to subscribe. Give them a free ebook or ecourse that has valuable content on a topic that will attract the exact type of ideal clients/customers for you.
4. During network events, ask them if you can sign them up for your newsletter. Then you manually add them
4. During network events, ask them if you can sign them up for your newsletter. Then you manually add them
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
when you return from the function with a double opt-in feature. Explain the opt-in feature to them when you ask them to subscribe. This gives them a way out if they were just being polite. Keep asking and don't stop. Practice a simple two or three liners to explain the frequency and p
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
urpose of your e-newsletter.
5. Contact any trade organization or associations you belong to or membership has your target market. Ask for their member list. Member's usually get this free, they may charge you if you aren't.
6. After you have the organization's or association's memb
5. Contact any trade organization or associations you belong to or membership has your target market. Ask for their member list. Member's usually get this free, they may charge you if you aren't.
6. After you have the organization's or association's memb
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
r list, send a direct mail letter, and offer a free subscription and another other free offers you have that help them get aquatinted with you, the type of services you provide, and the benefits of working with someone such as yourself. You can educate them through free ecourses that were
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
created from your e-newsletter articles.
7. Recommend your client's company's newsletter in your e- newsletter. Ask them for a reciprocal recommendation. Both of you win with new subscribers.
8. Write reviews or provide feedback to other newsletters (electronic or printed) you read
7. Recommend your client's company's newsletter in your e- newsletter. Ask them for a reciprocal recommendation. Both of you win with new subscribers.
8. Write reviews or provide feedback to other newsletters (electronic or printed) you read
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
and enjoy. Many times your comments will get posted in a future issue, along with a link to your site.
9. One of the top ways to attract people is by giving them various ways to interact with you at your web site. Use questionnaires, contests, giveaways, games, or ask for post survey
9. One of the top ways to attract people is by giving them various ways to interact with you at your web site. Use questionnaires, contests, giveaways, games, or ask for post survey
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
questions and post the statistical responses. Send out a special e-mail announcement when the results of the questionnaire, survey, contest is posted on your web site. The Sales Lead Report, http://www.imninc.com/macmcintosh, adds a survey wi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
h each issue, then uses the information in his PR campaign with phenomenal success.
10. Offer a different writing style. One that is warm, comforting, as if you are talking to a friend on the phone. Write conversationally with a personal tone. Add I's, me and you.
11. Always encour
10. Offer a different writing style. One that is warm, comforting, as if you are talking to a friend on the phone. Write conversationally with a personal tone. Add I's, me and you.
11. Always encour
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
age your readers to forward a copy of your e-newsletter to friends, colleagues, and co-workers. You can even write a "forwarding e-mail paragraph" at the beginning so it is even easier for them to forward.
12. If you do speaking engagements or sales presentations, use one of the first f
12. If you do speaking engagements or sales presentations, use one of the first f
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ew slides or last slide to invite them to subscribe to your e-newsletter. Don't turn off the screen so it is displayed after you are finish speaking if possible.
13. At speaking engagements, pass around a clip board with a manual way they can register for your e-newsletter. Start pass
13. At speaking engagements, pass around a clip board with a manual way they can register for your e-newsletter. Start pass
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ing the board around before you begin speaking. Place a small different piece of paper with a short letter from you to them explaining the topics, frequency, and objectives of the e-newsletter as well as the opt-in option.
14. Send out a press release to the organizations you belong reg
14. Send out a press release to the organizations you belong reg
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
larly about what's been going on in your e-newsletter. I began mine by sending out a short press release whenever an article was published. When I began getting published 10 and 20 times a month that no longer seemed practical. Thus, I moved over to one a month with a list of where the ar
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ticles were published. Add a press release section to your web site and post them there as well -- at least the last six releases.
15. Find sites that give out awards for e-newsletters and keep applying until you receive one. When you do, send out a special announcement to your list a
15. Find sites that give out awards for e-newsletters and keep applying until you receive one. When you do, send out a special announcement to your list a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
s well as posting it in a few issues of the e-newsletter and rewrite your bio paragraph at the end of your articles.
16. Don't add people on your list without asking for permission first. Always offer an opt-in/out options. Give them a personal greeting if you are responding to a part
16. Don't add people on your list without asking for permission first. Always offer an opt-in/out options. Give them a personal greeting if you are responding to a part
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
icular networking even group or other particular group. Some web hosts only need one s*p*a*m complaint before they shut your e-newsletter down. And it isn't worth the problems caused by not respecting this.
17. KISS your subscriber form. Meaning, "keep it short and simple." Ask for th
17. KISS your subscriber form. Meaning, "keep it short and simple." Ask for th
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ir e-mail and first name only. You can even simplify it more by just asking for their e-mail address.
18. Set up section for past issues of your e-newsletters. I recommend just listing their main topic or name of the article and not by date. People don't like to read things that they
18. Set up section for past issues of your e-newsletters. I recommend just listing their main topic or name of the article and not by date. People don't like to read things that they
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
consider "old" easily. If you create pdf files for past issues, remember that it does save space but it also doesn't allow you to use unique meta page tags so that they show up in the search engines.
19. Add your e-newsletter bio line to all your e-mail signatures.
20. Send out your e
19. Add your e-newsletter bio line to all your e-mail signatures.
20. Send out your e
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
-newsletter articles as content for reprinting into other media.
21. Offer targeted subscribers a special report when they refer your e-newsletter to three or more colleagues. Add a price to the special report to give a perception of added value. A special report is 3-10 pages on a ver
21. Offer targeted subscribers a special report when they refer your e-newsletter to three or more colleagues. Add a price to the special report to give a perception of added value. A special report is 3-10 pages on a ver
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
y focused topic.
22. Offer your readers high-value content for them to read. Content they can't find easily or ever somewhere else on the Internet and they will keep coming back. This is the new wave for 2004. Subscriptions to e-newsletters are going down because content is too general
22. Offer your readers high-value content for them to read. Content they can't find easily or ever somewhere else on the Internet and they will keep coming back. This is the new wave for 2004. Subscriptions to e-newsletters are going down because content is too general
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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