Advice You - Internet and Businesses Online

The theory of writing for newsletters is very similar to that of writing for press releases and other media work, but with newsletters there is one crucial difference. Whereas with an external publication you're quality-controlled by someone outside your organization (the publication's editor) who is therefore independent and autonomous, the equivalent person connected with an internally produced newsletter is either you, or s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

omeone else who gets paid by your organization.

Consequently newsletters have a sad habit of falling prey to the same self-indulgent and boring content as the misguided, subjective, self-congratulatory press releases so many organizations issue. Only this time, it's worse.

It's not just a few paragraphs of self-indulgent drivel, it's two, four or even eight pages of stuff that's of tremendous interest to the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

writers and instigators, but usually of no interest to the readers. This problem is often swept under the rug with a comment like "ah well, they're staff so they're getting paid to read it/they're our suppliers so they have to read it because we're their best customer" etc.

Of course, if the newsletter is directed only to staff or another purely internal group, the fact that there is a certain degree of family indulgence, wi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ll help. Staff certainly don't expect anything other than heavily cushioned bad news in articles written by the CEO or the Financial Director/VP, even if the company's not doing quite so well this quarter. And although they might not like to admit it, internal people actually do like to see silly pictures of the Christmas staff party, the summer Family Day, and the annual Spring Ball. So compilers of internal newslet

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ers can approach the exercise with a bit of poetic licence if they want to.

Where you do have to pull yourselves up by the bootlaces is with newsletters that go outside the organization - particularly customer newsletters. Here there is no external editor to run his/her "blue pencil" through all the self-congratulatory BS. So you need to place yourself firmly in the shoes of the audience and ensure that your content

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is of interest to them.

In exactly the same way as online e-zines and e-newsletters, printed external newsletters are of much greater value to the reader if they contain information that is of genuine, generic use to them - information that helps them do their jobs better, or in some other way improves their daily life.

If the newsletters are generically useful then people will take them more seriously, will

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

keep them handy rather than throw them away, and so will pay far more attention to your messages that accompany the generic information. Very few people these days are stupid enough to be fooled by the thinly disguised advertising blurb masquerading as "useful" editorial. Yet all too often I see companies spending quite large sums of money on customer newsletters that really do put the "junk" into junk mail.

All it takes to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

turn a boring, totally subjective newsletter into a useful, interesting one is a little imagination, not big bucks.

A car dealership can send out a quarterly newsletter than not only announces the latest new model launches and new staff appointments, but also includes a seasonal maintenance checklist for readers ... how to drive safely in winter conditions ... ideas on how to keep the kids entertained on long

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

car trips in the summer ... security and anti-theft tips ... dates of future roadworks/construction that may cause congestion (available from local government sources) ... etc.

An accountancy firm can send out information on how new legislation affects local or regional businesses, how new tax laws should be interpreted, tips and advice on how to fill out personal tax returns, tips for small businesses and self-employed people

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

on how to record their expenses more efficiently, etc.

An investment company can send out information to business customers that updates them on the latest corporate issues and how those apply to individual companies, and also include advice on personal investments, pension plans, even advice for readers' families, e.g. saving for college/university loans and the best savings plans to set up for children, trust funds, etc.

A

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

l of the information I've described above would not cost much to procure - probably just a matter of a few phone calls, a couple of hours surfing the net, and a day or two of someone's time putting it all together. Obviously you need to be careful not to use other organizations' copyright material without permission, but in my experience organizations aren't all that possessive about their stuff and will cheerfully grant you p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ermission provided that you credit them appropriately. After all, their material isn't much use if no-one's allowed to see it.

What a difference this type of content makes to an organization's external newsletter! You instantly gain the respect or your readers, because you're giving them something tangible without asking them for anything in return. And this can only reflect in one way on your business relationship with the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

m.

Online tips

I'm not quite sure what the difference is between e-zines and online newsletters. I think it could be one of those instances whereby everyone has a slightly different idea of what this particular type of communication should do and be called. If you ask that question of three different online comms experts you'll get three very plausible and totally different answers.

As usual I try to find

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the common denominator and in this case, it's this; in much the same way as its paper-based ancestor, the onlinezine (how about that for a new word) is a regular piece of one-way communication that supplies its audience with news and updates about you, your organization and your activities.

The online version will be taken much more seriously by its readers if in addition to the necessary reminders about yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r products and services, you also include some genuinely useful and interesting information. However the online version, in keeping with most other online descendants of offline media, must be much shorter and far more condensed.

One of the primary uses of onlinezines is to "drive traffic to the website." Now in itself this is relatively harmless and provided that everything is done right, it usually works.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

And then once you've got visitors hooked into all your superb content on the website you have a captive audience to whom you can sell your own stuff if it's a company-only site or your advertisers' stuff if it's a more open-ended one. Or at least that's the theory.

However as you would expect some organizations get this hideously wrong, and in my view the most vivid example of it is the online newsletter that comprises litt

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

le more than a list of URLs with filepaths the length of a several soccer pitches. Nothing, but nothing is more irritating to someone like me than an enticing e-newsletter with grabby headlines plus a few words leading into the topic and then ... nothing. Just a fancy URL which even if you do click on it usually doesn't connect with the page you want on the website anyway.

If you're in a position to choose how an online news

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

etter is put together and you want to get the best possible results from it, please, please remember to put enough into it so there's something "in it for them." Of course if you have a website you'll want to drive traffic to it. But create a realistic balance - don't be so na?ve as to think you can force people to click on to your website by dangling a carrot just out of their reach. If they're anything lik

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e me they'll feel resentful and antagonized by it and will resolve never to visit your site even if dragged there by wild horses.

My own personal preference is the standalone variety of online newsletter that makes clicking through to the website merely an optional extra. But I know that in a business context this is not as commercially attractive. So probably the next best thing is online newsletters that supply the audienc

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e with a summary or shortened version of the content so they get the key points, and refer them to the website for further details.

That's an acceptable balance that will encourage people to click through to the site if they have a genuine interest plus the time to spare, and if they haven't time at least they'll remember you and your summaries fondly and be more inclined to click through to the site next time

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/63667/adviceyou-How-To-Write-Powerful-Newsletters-Offline-And-Online.html">How To Write Powerful Newsletters, Offline And Online</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/63667/adviceyou-How-To-Write-Powerful-Newsletters-Offline-And-Online.html]How To Write Powerful Newsletters, Offline And Online[/url]

Training is used as the solution and takes the blame for the presence and absence of key skills yet rarely is time invested taking a close look at what makes the learning stick within the social and cultural context. Frequently organizational habits get in the way. To find out what really makes organizational learning work you must see and understand the deeper dynamic.

As the manager; leader; ‘boss’; supervisor; CEO; HR Director; you are where the pressure is and you need all the help you can get, with pressures often coming at you from above and below. Succession Planning is here to help you...

Yes, indeed, because somewhere out there is an external audience or two whose behaviors can help or hinder your achieving your managerial objectives.

Tags

Links

Advice You - How To Write Powerful Newsletters, Offline And Online

Related Articles: