Advice You - Internet and Businesses Online

While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game. Here's a handy checklist I use to make sure each of my issue

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s is in great shape BEFORE I send it out. Please be my guest and use it for yourself!

Are all lines 65 characters or less?

More than that and your missive may come through looking

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

messy to many subscribers. End each line with a hard return by pressing the "enter" key.

Have you made sure there's no auto-formatting, such as bolding, italics, or underlining?<

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r>
These features don't translate well in e-mail and can come out looking mighty strange on the other end. Instead, emphasize words or phrases with *asterisks,* "quotation marks," or ALL CAPS ... sparingl

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Are all sections neatly separated?

Use underscores (_____), asterisks (******), another nifty symbol ($$$$$, %%%%, @@@@), or a combination thereof (<<==>>) to help define

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

each area and help your readers skim your issue more easily.

Do all Web links include 'http://' before them?

Some e-mail programs won't automatically hyperlink a URL in your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

text without this prefix. So don't take a chance — make it easy for your readers to click and link, especially to YOUR site!

Do all e-mail links include "mailto:" before them?

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

>
Same idea here: Some e-mail programs won't automatically hyperlink an e-mail address in your text without it. Be sure to leave no space between the colon and the first character of the address.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

br>

Is your masthead at the very top?

The masthead, or "nameplate," typically features your e-zine name, your name, your e-mail address, your Web address, and the correct date, volume nu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ber, and issue number. Make it the FIRST thing your readers see.

Have you reminded your readers right away that this is a *subscription* publication?

Don't let them forget

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hat they *asked* to receive this! Something like this right under your masthead will do: "You've received this e-zine because you subscribed to it! If you wish to unsubscribe, please scroll to the end for

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ore information."

If you have a table of contents (TOC), do its listings match this issue's articles and features?

For example, if your TOC says your second feature in this

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ssue is an article on Web site marketing, make sure it's right!

Have you included a copyright notice?

At the end of your content, before your contact info, post '(c)' immedi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tely followed by the year and your name or your company's name. You should know that a copyright notice does not protect your ideas — instead, it protects the way you express them.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

re the correct advertisements in place?

Keep track of all your ad swaps and purchases in one main document to make this easy to look up each time. I use an Excel spreadsheet, which works great for

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

me.

Do you give clear subscribe and unsubscribe instructions at the bottom?

Include subscribe instructions, because your e-zine will likely get passed on to others who'd li

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e to sign up. The unsubscribe instructions are just BECAUSE — it's plain courtesy, and the law of the land. : )

Does your subject line include both the name of your e-zine and the is

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ue topic?

By seeing your e-zine title, your recipients will know the e-mail is not spam. And by seeing the issue topic, they will know what's in store for this issue. Example: "Sara's Cash Flow Ti

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s: Increase Your Income Today!"

Have you sent a test of the issue to yourself or an associate?

Make sure it comes through reading well and looking great! (Check for any stra

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Your E-zine 13 - A Formatting Checklist

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