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While many new e-zine publishers are anxious about developing good content for their e-zines, many of them seem to have more trouble simply deciding on a schedule and sticking to it!

It's smart to tame the schedule beast right fro

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

m the start. Here are a few tips to help you.

Realistically consider how much time you want to spend on your e-zine.

For your beginning stages, plan on at least five hours to develop each issue if you're d

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

veloping your own content. This includes time for researching, writing, formatting, proofreading, and publishing. And this estimate is for an e-zine featuring only one article. If you're going to feature more than one article, plan on

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

making more time, or publish articles by guest authors.

Start with a conservative schedule.

When you're planning your e-zine, you'll probably be so excited and brimming with ideas that you want to pu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lish as frequently as possible. Stop! Your enthusiasm is admirable, but start off monthly for now. You can always increase the frequency later, when you're sure you can handle it.

I excitedly began my first e-zine several ye

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rs ago as a weekly gig, then immediately dropped back to monthly once I caught myself moaning and groaning whenever I was scheduled to write it. Now that I have support staff, I've increased my schedule to biweekly (every two weeks).

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

li>

Even if you can stand it, don't publish daily.

Yep, that's right. You want to be on your prospects' minds, but not in their faces every day. We all get SO much e-mail as it is! Even if you write a phe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

omenal missive, it's best to leave your readers wanting a bit more.

I was recently on the list of a very good daily e-zine, but I just couldn't keep up with reading it every day. I felt extremely guilty watching the issues b

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ild up unread in my e-mail inbox, so I finally canceled my subscription. If you want your e-zine to be joyfully anticipated and well read, I recommend publishing no more than once or twice a week.

Pick the best d

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ay for your readers ... and you

Many sales experts say that people are most receptive to hearing from marketers on Tuesdays. So why not have your e-zine arrive in your readers' e-mail inboxes then? Other good days are Wedn

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sdays and Thursdays, according to other sales pros. However, I ignore all this and publish on Fridays, simply because it's my favorite day. ; )

Once you've set your schedule, stick to it!

Setting a s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hedule suggests to your readers that you're organized and can meet deadlines. No matter how busy you are, sending out your e-zine at random looks flaky and unprofessional.

Now, we're all human and take vacations, get sick, a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd get plain busy. So what do you do when you just CAN'T get that new issue out? Do a rerun. Choose a past issue from more than six months ago that you got great feedback on. Republish it with a little intro that says something like, "

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ey folks, right now I'm sipping drinks on the beach in Bali, so by popular request, here's a rerun of one of our best articles. We'll be back next week with fresh, insightful content!" Of course, only say something like that if you are

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

actually on vacation — people do understand that you take time off.

Otherwise, never share that you're behind schedule or too busy to write your next issue — that would tell your readers that they come last on your list. If

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you must, stretch the truth a bit, and say you're at a conference, traveling, etc.

Try to have one or two issues completed in advance that can be sent out at a moment's notice.

This is great for thos

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

times when an emergency strikes or you're too swamped to write a new issue. The next time you get a few ideas at once (and don't they seem to come in multiples?), get psyched up and whip out a few at once. You can always edit them lat

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r — just get the ideas out of your head and onto your screen.

(E-zine Queen Secret Tip: Need a little extra inspiration? Try whipping up a fresh margarita — works for me, every time! Just be sure to do an extra proofread lat

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

er on. ; ))

For a low-maintenance e-zine, tip well!

Who says you need to write in-depth articles? Everyone's time is short, so readers LOVE quick tips. Tips are easy to put together when you're close

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to deadline, also meaning you'll be more likely to stay on schedule. So if you're tight on time, publish simple monthly or weekly tips instead of detailed articles.

(c) 2000-2003 Alexandria K. Brown. All rights reserved

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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How to enjoy your life and your job through the internet. Deal with difficult people by understanding them. Maybe a boring job could do with internet invigoration.

One of the most powerful marketing tools used on the Internet is the ezine. An ezine, also known as an email magazine, online publication or electronic newsletter is simply a newsletter available via email and/or online. There are hundreds of thousands of ezines on various subjects available on the Internet free of charge.

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